Business Marketing In The Decade Ahead : The Key Challenges We Face.
Title:
Business Marketing In The Decade Ahead : The Key Challenges We Face.
Author:
Rich, Michael K.
ISBN:
9781845446673
Personal Author:
Physical Description:
1 online resource (136 pages)
Series:
Journal of Business and Industrial Marketing ; v.17
Journal of Business and Industrial Marketing
Contents:
Contents -- Abstracts and keywords -- Guest editorial -- Customer perceived valu -- Measuring network competence: some international evidence -- Supplier Web-page design and organizational buyer preferences -- Adoption of electronic commerce tools in business procurement -- Simulating buyer center decision processes -- Stakeholder analysis for multi-sector innovations -- Marketing's role in the knowledge economy -- Are we losing trust through technology? -- Internet currency.
Abstract:
About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K.Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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