Organizational Learning And Industrial Marketing.
Title:
Organizational Learning And Industrial Marketing.
Author:
Hult, G. Tomas M.
ISBN:
9781845446680
Personal Author:
Physical Description:
1 online resource (100 pages)
Series:
Journal of Business & Industrial Marketing ; v.17
Journal of Business & Industrial Marketing
Contents:
Contents -- Abstracts and keywords -- Guest editorial -- Managing the market learning process -- Market-based success, organizational routines, and unlearning -- Managing the paradox of inter-firm learning -- A longitudinal study of the learning climate and cycle time in supply chains -- Internet currency.
Abstract:
About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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