Disruptive Innovation! A Special Report : Marketing, Volume 21, Number 6.
Title:
Disruptive Innovation! A Special Report : Marketing, Volume 21, Number 6.
Author:
Randall, Robert.
ISBN:
9781845442972
Personal Author:
Physical Description:
1 online resource (60 pages)
Contents:
Table of contents -- Editor's letter -- The networked idealist's advantage -- Transformational innovation -- From breakthrough to value creation -- Leadership: experience is the best teacher -- Consumer decision process modeling: how leaders can better understand buyers' choices -- How the balanced scorecard complements the McKinsey 7-S model -- Disruptive scenarios Four futures: privacy battles and chatty networks -- Value pioneering - how to swim in your own ocean -- Using experience to teach yourself -- Quick takes.
Abstract:
In this issue, which focuses on innovation, we offer an intriguing article on a new form ofinnovator, the network idealist. You may be somewhat familiar with the network idealistconcept because of what they do: for example, Craigslist, the free online classified adservice, competes with newspapers; Kazaa, a file-sharing service, upended theentertainment industry; Skype, a voice-over-internet telephony service, worries thetelephone industry; MoveOn, revolutionized US political funding; and Linux, aprogrammer network, developed a software system that now threatens mighty Microsoft.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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