CRM Project Management Handbook : Building Realistic Expectations and Managing Risk.
Title:
CRM Project Management Handbook : Building Realistic Expectations and Managing Risk.
Author:
Gentle, Michael.
ISBN:
9780749447212
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (242 pages)
Contents:
Preliminaries -- Contents -- 1 Overhyped, overpriced and over here -- 2 CRM 101 - just the basics please -- 3 Organizational readiness for CRM -- 4 A valid business case, with measurable benefits -- 5 A credible and active executive sponsor -- 6 A realistic project scope -- 7 A realistic budget -- 8 Successfully managing international CRM projects -- 9 A pilot for proof-of-concept and buy-in -- 10 Buy-in from sales managers -- 11 Risk factors -- 12 Risk analysis -- 13 Case studies -- References -- Index.
Abstract:
A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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