Contents -- Figures and tables -- Series foreword -- Contributors -- 1 Innovation by demand? An introduction - Andrew McMeekin, Ken Green, Mark Tomlinson and Vivien Walsh -- 2 Social mechanisms generating demand: a review and manifesto - Alan Warde -- 3 There's more to the economics of consumption than (almost) unconstrained utility maximisation - G. M. Peter Swann -- 4 Variety, growth and demand - Pier Paolo Saviotti -- 5 Preferences and novelty: a multidisciplinary perspective - Wilhelm Ruprecht -- 6 Social routines and the consumption of food - Mark Tomlinson and Andrew McMeekin -- 7 Social categorisation and group identification: how African-Americans shape their collective identity through consumption - Virág Molnár and Michèle Lamont -- 8 Hyperembedded demand and uneven innovation: female labour in a male-dominated service industry - Bonnie H. Erickson -- 9 Greening organisations: purchasing, consumption and innovation - Ken Green, Barbara Morton and Steve New -- 10 Information and communication technologies and the role of consumers in innovation - Leslie Haddon -- 11 The incorporation of user needs in telecom product design - Vivien Walsh, Carole Cohen and Albert Richards -- 12 Markets, supermarkets and the macro-social shaping of demand: an instituted economic process approach - Mark Harvey -- Index.