Understanding Media Economics.
Title:
Understanding Media Economics.
Author:
Doyle, Gillian.
ISBN:
9781412931861
Personal Author:
Physical Description:
1 online resource (193 pages)
Contents:
Cover -- Contents -- Chapter 1 - Introduction to Media Economics -- Chapter 2 - Corporate Strategies -- Chapter 3 - Economics of Advertising -- Chapter 4 - Television Broadcasting -- Chapter 5 - Television Production -- Chapter 6 - The International Film Industry -- Chapter 7 - Print Media -- Chapter 8 - New Media -- Chapter 9 - Media Economics and Public Policy -- References -- Index.
Abstract:
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term:
Genre:
Electronic Access:
Click to View