Cover -- Contents -- Preface -- Acknowledgements -- Introduction -- Chapter 1 - Writing to be Read -- Chapter 2 - The Irrationality of Rationality -- Chapter 3 - Some Thoughts on the Future of McDonaldization -- Chapter 4 - The process of McDonaldization is not uniform: Nor are it's settings, consumer or the consumption of its goods and services -- Chapter 5 - Expressing America: A critique of the global credit card society -- Chapter 6 - Enchanting a disenchanted -- Chapter 7 - Ensnared in the e-net: The future belongs to the immaterial means of consumption -- Chapter 8 - Globalization theory: Lessons from the exportation of McDonaldization and the new means of consumption -- Chapter 9 - The new means of consumption and the situationist perspective -- Chapter 10 - Thorstein Veblen in the age of hyperconsumption -- Chapter 11 - Obscene from any angle: Fast food, credit cards, casinos and consumers -- References -- Index.