Seeing Spots : A Functional Analysis of Presidential Television Advertisements, 1952-96.
Title:
Seeing Spots : A Functional Analysis of Presidential Television Advertisements, 1952-96.
Author:
Benoit, William.
ISBN:
9780313003257
Personal Author:
Physical Description:
1 online resource (251 pages)
Contents:
Preliminaries -- Contents -- Series Foreword -- Preface -- 1 Introduction Presidential Television Spots -- 2 The Functional Approach to Political Advertising -- 3 In the Beginning 1952 1956 -- 4 The Democrats Ascend 1960 1964 -- 5 Nixon's Return 1968 1972 -- 6 After Watergate 1976 1980 -- 7 Republicans in Control 1984 1988 -- 8 The End of the Millennium 1992 1996 -- 9 Primary Campaigns Who Shall Lead Us -- 10 Third Party Candidates Another Choice -- 11 Contrasts -- 12 Conclusions -- Appendix The Sample -- References -- Name Index -- Subject Index.
Abstract:
A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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