Front Cover -- The Profit Impact of Business Intelligence -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- Chapter 1 The Business Value of Business Intelligence -- 1.1 What Is Business Intelligence? -- 1.2 Business Intelligence in Action -- 1.3 The Origins of Business Intelligence -- 1.4 Business Intelligence Today -- 1.5 Using Business Intelligence to Capture Business Value -- 1.6 How Do We Achieve Strategic Alignment? -- 1.7 The Need for Process Engineering -- 1.8 Process Engineering in Practice -- 1.9 The Need for Change Management -- 1.10 Business Value Analysis of Business Intelligence Initiatives -- 1.11 Managing for Business Value Delivery -- 1.12 Key Points to Remember -- 1.13 Think Tank -- 1.13.1 Seven Questions to Ask About Your Organization's BI Needs -- 1.13.2 Quiz: What Might BI Mean for Your Company? -- Chapter 2 Identifying and Prioritizing Business Intelligence-Driven Opportunities for Your Organization -- 2.1 Business Intelligence Opportunity Analysis Overview -- 2.2 Case Study: McCormick Opportunity Analysis -- 2.2.1 Evolution of McCormick's Relevant Industries -- 2.2.2 Summary of Food Industry Drivers and Trends -- 2.2.3 Application of the Business Intelligence Opportunity Analysis Framework at McCormick -- 2.2.4 Business Intelligence Opportunity Analysis Summary -- 2.3 Business Intelligence Opportunity Analysis: Practical Considerations -- 2.3.1 Art Versus Science in Business Intelligence Opportunity Analysis -- 2.3.2 Quality of Business Intelligence Opportunity Analysis -- 2.3.3 Risk-Reward Tradeoffs and the Business Intelligence Opportunity Map -- 2.3.4 Business Intelligence Opportunity Analysis: Summary -- 2.4 Key Points to Remember -- 2.5 Think Tank -- 2.5.1 Seven Questions to Ask About Your Company's Business Intelligence Opportunities.

2.5.2 Quiz: How Prepared Are We to Leverage Business Intelligence? -- Chapter 3 Business Intelligence Readiness: Prerequisites for Leveraging Business Intelligence to Improve Profits -- 3.1 Business Intelligence Readiness Overview -- 3.2 Business Intelligence Readiness, Business Risk, and Traditional Development Methods -- 3.2.1 Manufacturing Company Example -- 3.2.2 Disability Insurance Company Example -- 3.3 Business Intelligence Readiness Factors -- 3.3.1 Strategic Alignment -- 3.3.2 Continuous Process Improvement Culture -- 3.3.3 Culture Around the Use of Information and Analytical Applications -- 3.3.4 Business Intelligence Portfolio Management -- 3.3.5 Decision Process Engineering Culture -- 3.3.6 Business Intelligence and Data Warehousing Technical Readiness -- 3.3.7 Effective Business/Information Technology Partnership for Business Intelligence -- 3.3.8 Summary: Business Intelligence Readiness Factors -- 3.4 Case Study: BYTECO Business Intelligence Readiness Assessment -- 3.4.1 The Business Intelligence Readiness Assessment -- 3.5 Business Intelligence Readiness: Summary -- 3.6 Key Points to Remember -- 3.7 Think Tank -- 3.7.1 Seven Questions to Ask About Your Company's Business Intelligence Readiness -- 3.7.2 Quiz: How Prepared Is the Business to Leverage Business Intelligence? -- Chapter 4 Business-Centric Business Intelligence Development with the BI Pathway Method -- 4.1 The BI Pathway Overview -- 4.1.1 Unique Characteristics of the BI Pathway Method -- 4.1.2 Organizational Tailoring of the BI Pathway Method -- 4.2 Part 1: The Architectures Phase of the BI Pathway Method -- 4.2.1 The Case for Investing in an Architectures Phase -- 4.2.2 BI Pathway Architectures Phase Overview: Aligning the Business Intelligence Program To Deliver Return on Investment -- 4.2.3 Setting the Architectural Foundation for Business Intelligence Project Success.

4.2.4 BI Pathway Architectures Summary -- 4.3 Part 2: The Implementation Phase of the BI Pathway Method -- 4.3.1 Logical Data Mart Modeling -- 4.3.2 Technical Development Work -- 4.4 The Operations and Continuous Improvement Phase of the BI Pathway Method -- 4.5 Chapter Summary -- 4.6 Key Points to Remember -- 4.7 Think Tank -- 4.7.1 Seven Questions to Ask About Your Company and Business Intelligence -- 4.7.2 Quiz: How Prepared Is Your Company to Leverage Business Intelligence? -- Chapter 5 Leading and Managing a Business Intelligence-Driven Profit Improvement Program -- 5.1 A Leadership Perspective on Business Intelligence-Driven Profit Improvement -- 5.1.1 Changing the Culture of Information Usage -- 5.1.2 The Three Stages of Business Intelligence-Driven Cultural Change -- 5.1.3 Steps for Advancing Business Intelligence Maturity -- 5.1.4 Summary: A Leadership Perspective on Business Intelligence-Driven Profit Improvement -- 5.2 A General Management Perspective on Business Intelligence-Driven Profit Improvement -- 5.2.1 The Program Plan for Business Intelligence-Driven Profit Improvement -- 5.2.2 Summary: The Program Plan for Business Intelligence-Driven Profit Improvement -- 5.2.3 Business Intelligence-Driven Profit Improvement Is a General Management Responsibility -- 5.3 Business Intelligence-Driven Profit Improvement Is Crossing the Chasm -- 5.4 Key Points to Remember -- 5.5 Think Tank -- 5.5.1 Seven Questions to Ask About Your Company and Business Intelligence-Driven Profit Improvement -- 5.5.2 Quiz: Where Does Your Company Stand In Relation to BI/DW Core Competencies? -- Chapter 6 Business Intelligence in the Broader Information Technology Context -- 6.1 Where Business Intelligence Fits in the Information Technology Portfolio -- 6.2 Information Technology Assets Required for Business Intelligence.

6.2.1 The Basic Scope and Configuration of Information Technology Assets for Business Intelligence -- 6.2.2 Key Information Technology Products for Business Intelligence -- 6.2.3 Summary: Information Technology Assets Required for Business Intelligence -- 6.3 Business Intelligence Environment in the Information Technology Environment -- 6.3.1 Business Intelligence Development Process -- 6.3.2 Business Intelligence Production and Support Processes -- 6.3.3 Business Intelligence Human Resources -- 6.3.4 Summary: Business Intelligence Operations in the Information Technology Operational Environment -- 6.4 Summary: Business Intelligence in the Broader Information Technology Context -- 6.5 Key Points to Remember -- 6.6 Think Tank -- 6.6.1 Seven Questions to Ask About How Business Intelligence Fits in Your Company's Information Technology Portfolio -- 6.6.2 Quiz: Where Does Business Intelligence Stand in Your Company's Information Technology Environment? -- Chapter 7 Important Ways Business Intelligence Can Drive Profit Improvement -- 7.1 The Impact of Industry, Competitors, and Company Business Design on Business Intelligence Opportunities -- 7.2 A General Overview of Business Intelligence Opportunities -- 7.3 Business Intelligence for Management Processes -- 7.3.1 Common Ways Business Intelligence Is Used to Improve Management Processes -- 7.3.2 Business Intelligence and Balanced Scorecards: Enabling Strategic Management -- 7.3.3 Business Intelligence and Management Accounting: Improving Operational and Financial Performance -- 7.3.4 Summary: Business Intelligence for Management Processes -- 7.4 Business Intelligence for Revenue-Generating Processes -- 7.4.1 Summary: Business Intelligence for Revenue-Generating Processes -- 7.5 Business Intelligence for Operating Processes -- 7.5.1 Common Ways Business Intelligence Is Used to Improve Operating Processes.

7.5.2 Summary: Business Intelligence for Operating Processes -- 7.6 Summary: Important Ways Business Intelligence Can Drive Profit Improvement -- 7.7 Key Points to Remember -- 7.8 Think Tank -- 7.8.1 Seven Questions to Ask About How Business Intelligence Can Improve Profit in Your Company -- 7.8.2 Quiz: How Does Business Intelligence Improve Profits? -- Chapter 8 Common Mistakes Companies Make on Business Intelligence Initiatives -- 8.1 Critical Success Factor: Establishing the Value Proposition -- 8.1.1 Mistake #1: No Explicit Alignment Between Business Intelligence Strategy and Business Strategy -- 8.1.2 Mistake #2: Not Knowing How to Define Information Requirements -- 8.1.3 Mistake #3: Not Marketing the Vision to Obtain Organizational Support -- 8.2 Critical Success Factor: Establishing and Managing a Business Intelligence Program -- 8.2.1 Mistake #4: Using Ad Hoc Practices to Select and Fund Business Intelligence Projects -- 8.2.2 Mistake #5: Providing Inadequate Governance for the Business Intelligence Program Management -- 8.2.3 Mistake #6: Establishing De Facto Program Governance Based on the Initial Business Intelligence Project -- 8.2.4 Mistake #7: Not Strategically Positioning the Business Intelligence in the Business Organization -- 8.2.5 Mistake #8: Not Providing Adequate Resources and Funding for Supporting Efforts Needed for a Successful Business Intelligence Initiative -- 8.3 Critical Success Factor: Optimizing Information Technology Infrastructure for Business Intelligence -- 8.3.1 Mistake #9: Using a Technical Infrastructure That Does Not Adequately Support Business Intelligence -- 8.3.2 Mistake #10: Using Operational System Information Technology Design and Development Approaches -- 8.3.3 Mistake #11: Using Information Technology Standards and Policies Designed for Operational Systems.

8.4 Critical Success Factor: Managing Organizational Change Needed to Capture Value.