Cover image for Challenging business relationships.
Challenging business relationships.
Title:
Challenging business relationships.
Author:
Vagn Freytag, Per.
ISBN:
9781846634253
Personal Author:
Physical Description:
1 online resource (59 pages)
Series:
Journal of Business and Industrial Marketing ; v.22

Journal of Business and Industrial Marketing
Contents:
Cover -- Contents -- Guest editorial -- Writer's block: failures of the neurological network and comparisons with business networks -- Buyer-seller relationship development episodes: theories and methods -- Net social capital processes -- Supply network initiatives - a means to reorganise the supply base? -- Sourcing from outside - six managerial challenges -- A framework for analyzing relationship governance -- Executive summary and implications for managers and executives.
Abstract:
The guest editors, Per Vagn Freytag and Thomas Ritter have collated a set of papers which focus specifically on business to business relationships. Though they admit there is already existing literature on the topic, they found that there are still many "white spots" on the relationship map. Therefore the purpose of this special issue is to shed some additional light on business relationships. The first paper, by Michael Cunningham makes a comparison between neurological networks and business networks; and he relates this to the notion of writer's block. Schurr's contribution deals with the basic building block of business relationships- the exchange episode. Bowery and Easton contribute to our understanding of network effects. Holmen, Pedersen and Jansen focus on the dynamic aspects of network initiatives. Whilst Freytag and Mikkelsen offer an overview of issues related to sourcing. The final paper deals with analyzing relationship governance Based on the hierarchy-markets-networks discussion, Ritter develops a framework for relationship analysis.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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