Pioneers in business education.
Title:
Pioneers in business education.
Author:
Jones, Brian.
ISBN:
9781846633751
Personal Author:
Physical Description:
1 online resource (81 pages)
Series:
European Business Review ; v.19
European Business Review
Contents:
Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Edward Sherwood Mead (1874-1956): a pioneer in finance education -- Theodore N. Beckman (1895-1973): external manifestations of the man -- Lee C. Nehrt (1926-): a pioneering international business scholar -- S. Ramani (1939-present): India's information technology education pioneer -- How Philip Kotler has helped to shape the field of marketing.
Abstract:
Intellectual biography contributes to our understanding of the history of ideas. It can help to explain the origins of a scholar's work, the ideological underpinnings of a subject's thought, and can shed light on the sociology of knowledge. This e-book includes articles that celebrate the lives and contributions of five different pioneers in business education.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Added Author:
Electronic Access:
Click to View