Contents -- Contributors -- Preface -- Part I: Public Opinion about Agricultural Biotechnology around the World -- 1 Perspectives on Communication about Agricultural Biotechnology -- 2 Public Perceptions of Agricultural Biotechnology in the UK: the Case of GM Foods -- 3 German Reactions to Genetic Engineering in Food Production -- 4 Mass Media and Public Perceptions of Red and Green Biotechnology: a Case Study from Switzerland -- 5 Genetically Modified Foods: US Public Opinion Research Polls -- 6 Biotechnology and Consumer Information -- 7 What do Brazilians think about Transgenics? -- Part II: Theoretical Perspectives -- 8 Where do Science Debates Come From? Understanding Attention Cycles and Framing -- 9 Opinion Climates, Spirals of Silence and Biotechnology: Public Opinion as a Heuristic for Scientific Decision-making -- 10 The Hostile Media Effect and Opinions about Agricultural Biotechnology -- 11 Risk Communication, Risk Beliefs and Democracy: the Case of Agricultural Biotechnology -- Part III: Communicating about Agricultural Biotechnology: Practical Experiences in International Settings -- 12 The GEO-PIE Project: Case study of Web-based Outreach at Cornell University, USA -- 13 Governing Controversial Technologies: Consensus Conferences as a Communications Tool -- 14 The Bt Maize Experience in the Philippines: a Multi-stakeholder Convergence -- 15 Food Aid Crisis and Communication about GM Foods: Experience from Southern Africa -- 16 Approval Process and Adoption of Bollgard Cotton in India: a Private Company Perspective -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.