Contents -- Introduction -- Part One: Preparing FSPs -- Becoming a Profession -- Preparing FSPs -- Inefficient Markets -- Efficient Markets -- Education or Indoctrination? -- Part Two: Scientific Testing -- Get an Investment Policy Statement -- Scientific Testing -- Investment Pornography -- Behavioural Finance -- Eliminate the Bias -- Parts and Labour Sold Separately -- Part Three: Necessary Disclosure -- Necessary Disclosure -- Ramifications of Unbundling -- What Adds Value? -- Get Advice If You Need It -- What Can STANDUP Advisors Do? -- Do-It-Yourself Advice -- STANDUP Insurance Advice -- Part Four: Professionalism -- Be a STANDUP Advisor -- Ethics, Professionalism, and Change -- Notes -- Acronyms -- Recommended Reading -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Acknowledgements -- About the Author.