Title Page -- Copyright -- Dedication -- Contents -- Part 1: Context -- Preface -- Setting the Stage: Epistemology and Morality -- The Problem -- Part 2: Calculative Thinking -- 1 Organisational Expressions of Ethics -- Introduction -- Codes of Ethics -- Conclusion -- 2 Surveying the Tourism Landscape -- Introduction -- Ethics in Tourism -- The Emergence of Codes of Ethics in Tourism -- Non-Voluntary and Voluntary Mechanisms -- Codes by Whom and for Whom -- Other Tools in the Search for Tourism Sustainability -- 3 Code Development and Compliance -- Introduction -- Code Development in General -- The Language of Codes -- Code Development in Practice: Tourism Examples -- Compliance -- Conclusion -- Part 3: Meditative Thinking -- 4 Mapping the Theoretical Terrain of Ethics -- Introduction -- The Nature of Morality -- Ethics: What Should We Do? -- Moral Development -- Values -- Applied Ethics -- Conclusion -- Part 4: Synthesis -- 5 Codes-in-Action: Theory and Practice -- Introduction -- Commitment to a Code: The Individual and the Organisation -- International Codes and Integrative Social Contract Theory -- WTO's Global Code of Ethics for Tourism -- Conclusion -- 6 Conclusion -- Sources for Further Guidance -- Glossary -- Appendix 1: San Martin de los Andes -- Appendix 2: UNWTO Global Code of Ethics for Tourism -- Bibliography -- Index.