Table of contents -- Acknowledgements -- Foreword -- Overview of public relationsand communication management in Europe -- Austria -- Belgium -- A constructivistic approach to public relations -- Bosnia-Herzegovina -- Bulgaria -- Croatia -- Estonia -- Finland -- The reflective paradigm of public relations -- France -- Germany -- Greece -- Hungary -- Ireland -- The transitional approach to public relations -- Italy -- Malta -- The Netherlands -- Norway -- Poland -- The public sphere as central concept of public relations -- Portugal -- Russia -- Serbia and Montenegro(The Federal Republic of Yugoslavia) -- Slovakia -- Slovenia -- Civil society and public relations -- Spain -- Sweden -- Switzerland -- Turkey -- Consensus-oriented public relations (COPR):A concept for planning and evaluationof public relations -- United Kingdom -- New perspectives of public relations in Europe -- Authors.