TITLE PAGE -- COPYRIGHT PAGE -- FOREWORD -- PREFACE -- INTRODUCTION: THERE IS ANOTHER WAY -- Conventional Economies of Scale -- Small Is Beautiful -- Appropriate Scale -- About This Book -- Companies and Interviews -- CHAPTER ONE: MISSION COMES FIRST -- Small Potatoes Urban Delivery Inc. (SPUD) -- CHAPTER TWO: ANY BUSINESS CAN DO IT -- Village Real Estate Services -- Novex Couriers -- New Belgium Brewing Company -- Tweezerman International -- Wild Planet Toys Inc. -- CHAPTER THREE: ORGANIC IS THE WAY TO GROW -- Organic Valley Family of Farms -- Birkenstock USA -- Seventh Generation Inc. -- CHAPTER FOUR: FINANCE YOUR INDEPENDENCE -- CHAPTER FIVE: BUILD YOUR VALUES INTO THE BRAND -- Country Natural Beef -- Eileen Fisher Inc. -- Give Something Back Business Products -- CHAPTER SIX: MATCH MANUFACTURING TO MISSION -- American Apparel Inc. -- GreenDisk -- New Leaf Paper -- CHAPTER SEVEN: MORPH EARLY AND OFTEN -- ScriptSave -- The Green Institute -- Flexcar -- CHAPTER EIGHT: FORM FOLLOWS FUNCTION -- Bright Horizons Family Solutions Inc. -- Gardener's Supply Company -- Great Harvest Bread Company -- Equal Exchange Inc. -- New Community Corporation -- KickStart -- CHAPTER NINE: THE SOFT STUFF IS THE HARDEST -- Bright Horizons Family Solutions Inc. -- Equal Exchange Inc. -- Eileen Fisher Inc. -- Seventh Generation Inc. -- Frontier Natural Products Co-op: A Cautionary Tale -- CHAPTER TEN: GETTING TO SCALE: IS IT RIGHT FOR YOU? -- Defining Success -- Succeeding at the Mission -- Succeeding at the Business -- NOTES -- ADDITIONAL RESOURCES -- INDEX -- ABOUT THE AUTHOR -- ABOUT BERRETT-KOEHLER PUBLISHERS -- BE CONNECTED.