Copyright -- Table of contents -- Author's note -- Preface -- 1. Introduction: stand up comic -- Automatic pilot -- Time for change -- Fundamental rules -- 2. How human nature affects communication -- Inherent problems -- Aids to effective communication -- Positioning your communication -- Projecting the right impression -- 3. Presentations: the slide/speaker duo -- Preparation: a few moments' thought -- A key question -- Deciding the message -- Putting it together -- Speaker's notes -- On your feet -- Anything and everything -- 4. What to avoid -- 5. Best practice -- Title slides -- Ice-breaker slides -- Checklist slides -- Diagrammatic slides -- Graph slides -- Dealing with greater complexity -- Pictures, photos and cartoons -- 'Flipchart' slides -- Being persuasive -- Linking a message to a photograph -- Sophistication unlimited -- A final idea -- Afterword -- Appendix Presenting successfully: the business equivalent of an open goal.