Title page -- Preface -- Contents -- Introduction -- Product development -- Building products -- Conceptions -- Production environment -- Product type -- The hierarchical range of industrial building products -- Product frequency -- New, renewed or imitation product -- Newness directedness of architects -- Risks of failure with product development -- Design organisation -- The horizontal department model -- The vertical project leaders model -- Lean design & production: matrix organisation -- Concurrent Engineering -- About the benefits of methodical designing -- Intuitive design approach -- Methodical design approach -- When is the methodical approach inevitable? -- Logic & intuition -- Designing, developing and researching -- Designing -- Conceptual designing -- Integral designing -- Developing -- Integral designing & developing -- Research -- Design supporting research -- Design, development, research in the laboratory of product development -- Technical designer -- From the design faculties -- The designer in the building industry -- The town-planning designer -- The architect -- The component designer -- From master builder to conceptual designer -- Qualities of the component designer -- Partial design methods -- Back to basics -- Morphological chart -- Concept matrix -- Desirable, probable & possible -- Visualisation -- Design methodology -- Organogram standard products -- First phase: design concept -- Second phase: temporary marketing -- Third phase: prototype development -- Fourth phase: definite marketing -- Fifth phase: product manufacturing -- Case system products: Quattro SR -- First phase: Product concept -- Second phase: Preliminary marketing analysis -- Third phase: Technical development -- Case Special Products: Train Taxi Shelter Pillar -- Competition concept -- Concept phase -- Prototype development -- Production phase.

Towards a new balance between architecture and building technology -- Inspired by history -- From today's architecture -- Through building technology and product development -- Via idea and methodology -- To the future architecture -- References.