Cover -- Contents -- Acknowledgements -- Chapter One: Introduction -- 1.1 Theoretical and historical background -- 1.1.1 The sociology of knowledge -- 1.1.2 Ethnolinguistics -- Chapter Two: The social knowledge system -- 2.1 Notes on the concept of culture -- 2.2 Structures and functions of the social knowledge system -- 2.3 The social learning process -- 2.4 'Culture' as knowledge: cultural markers -- 2.5 Knowledge, identity and competence -- Chapter Three: Identity -- 3.1 Identity studies: some issues and approaches -- 3.2 Social identity: you are what you know -- 3.3 Communicative practices, roles and acts -- 3.4 Membershipping strategies, phatic communion and greetings -- 3.4.1 Membershipping strategies -- 3.4.2 Phatic communion and greetings -- 3.5 Rearing practices -- Chapter Four: The Stranger -- 4.1 The Stranger: a social type -- 4.2 Anomie, recognition and citizenship -- 4.3 Pragmatic failure -- 4.4 Compensation strategies -- Chapter Five: Reconfiguring identities -- 5.1. Ethos and the communicative virtues -- 5.1.1 Ethos -- 5.1.2 The communicative virtues -- 5.2 Negotiating identities in intercultural service encounters -- 5.2.1 Forging identities -- 5.3 Standardization and scaffolding -- 5.3.1 Standardization -- 5.3.2 Scaffolding -- Chapter Six: Conclusion -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z.