Cover Page -- Title Page -- Copyright Page -- Contents -- General Editor's Preface -- List of Tables and Figures -- Acknowledgements -- Introduction -- 1 An Archetype of Marketing Management: Butler's Ideas and their Background -- 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities -- 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing -- 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought -- 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers -- 6 Development of the Idea of Channel Selection and Distribution Structure between the Two World Wars -- Concluding Remarks -- Bibliography -- Index.