
Development of Marketing Management : The Case of the USA c. 1910-1940.
Title:
Development of Marketing Management : The Case of the USA c. 1910-1940.
Author:
Usui, Kazuo.
ISBN:
9780754682301
Personal Author:
Physical Description:
1 online resource (353 pages)
Series:
The History of Retailing and Consumption
Contents:
Cover Page -- Title Page -- Copyright Page -- Contents -- General Editor's Preface -- List of Tables and Figures -- Acknowledgements -- Introduction -- 1 An Archetype of Marketing Management: Butler's Ideas and their Background -- 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities -- 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing -- 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought -- 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers -- 6 Development of the Idea of Channel Selection and Distribution Structure between the Two World Wars -- Concluding Remarks -- Bibliography -- Index.
Abstract:
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View