CONTENTS -- PREFACE -- Chapter 1: Sea Change in the Indian Economy Jayashankar M. Swaminathan -- 1.1. Earning and Spending More than Parents -- 1.2. Collaboration in Infrastructure Development -- 1.3. Going Beyond Software and Information Technology -- 1.4. Young, Educated, and Motivated Workforce -- 1.5. Politics and Development Get Decoupled -- 1.6. Capital Infusion -- 1.7. Overview of the Book -- References -- Connecting Wave: Outsourcing Jayashankar M. Swaminathan -- References -- Chapter 2: Offshore to Win and Not Shrink! Vivek Kulkarni -- 2.1. Bangalore - The Birthplace of Modern Offshoring? -- 2.1.1. The Move Toward Outsourcing -- 2.1.2. Texas Instruments and the First Offshore Development Center -- 2.1.3. IBM Did Not Pull the Plug! -- 2.1.4. Y2K Helps India Consolidate -- 2.1.4.1. The Internet Bubble -- 2.1.4.2. 9/11 Incident -- 2.2. What can you Offshore? -- 2.2.1. BPO/KPO and Technology Services -- 2.2.2. IT Infrastructure Management -- 2.2.3. Integrated Offshoring -- 2.2.4. Back-Office -- 2.2.4.1. Medical Billing and Insurance Claims Processing -- 2.2.5. Investment Research -- 2.2.6. Analytics -- 2.2.7. Destination R&D -- 2.2.8. Knowledge Centers -- 2.3. India Strategy -- 2.3.1. Offshore Winners -- 2.3.1.1. General Electric -- 2.3.2. Profit from Outsourcing -- 2.3.3. Learn from Failures -- 2.3.3.1. Data Centers May Not Be a Good Idea -- 2.3.3.2. Get the Local Culture Right -- 2.3.3.3. Choose the CEO Carefully -- 2.3.3.4. Communicate Right -- 2.3.3.5. Manage Attrition Well -- 2.3.3.6. Pay Attention to the Security of Information -- 2.3.3.7. Choose Third-Party Vendors Carefully -- 2.3.3.8. Choose the Right Hospital -- 2.4. Offshoring Models -- 2.4.1. Captives -- 2.4.1.1. Faulty Recruitment -- 2.4.1.2. Managers or School Monitors? -- 2.4.1.3. Quality Issues -- 2.4.1.4. Indian Work Culture -- 2.4.2. Third-Party Vendors.

2.4.3. Build, Operate, and Transfer -- 2.5. Where to Offshore? -- 2.5.1. Choosing a Country -- 2.5.1.1. Choosing a City in India -- 2.5.1.2. Choosing a Specific Location in a City -- 2.5.1.3. India Needs More Cities -- 2.6. How to Choose a Vendor -- 2.6.1. Intellectual Property Audit -- 2.7. Grow with India -- 2.7.1. The Indian Domestic Goldmine -- 2.8. New Areas of Outsourcing -- 2.8.1. Education -- 2.8.2. Government -- 2.8.3. Wholesale Market -- 2.8.4. Transportation -- 2.8.5. Petroleum and Coal -- 2.8.6. Machinery and Construction Industry -- 2.8.7. Engineering Design with Specialized Software -- 2.8.8. Chemical and Pharmaceutical Industries -- 2.8.9. KPO Projects -- 2.9. Can SMEs Win? -- 2.10. Conclusions -- References -- Connecting Wave: Information Technology Jayashankar M. Swaminathan -- References -- Chapter 3: Evolution of the Indian Software Industry: The Emerging Model of Mobilizing Global Talent M.S. Krishnan, Narayan Ramasubbu, and Ramanath Subramanian -- 3.1. 1970s - The Age of Support Services -- 3.2. 1980s - The Decade of Local Awareness -- 3.3. 1990s - Global Awareness and Confidence -- 3.4. New Millennium 2000+ - Global Firms Bet on India -- 3.5. Climbing the Slippery Rope: Migration to Products and Value-added Services -- 3.6. The New Face of Indian Software Industry -- 3.7. Challenges for the Future -- References -- Connecting Wave: Manufacturing Jayashankar M. Swaminathan -- References -- Chapter 4: Indian Manufacturing: Strategic and Operational Decisions and Business Performance Ananth Iyer, Peter Koudal, Haritha Saranga, and Sridhar Seshadri -- 4.1. Policy Restrictions and Firm Decisions -- 4.1.1. Scale of Operations -- 4.1.2. Efficiency of Operations -- 4.1.3. Product Differentiation vs. Cost Focus -- 4.1.4. Technology Adoption -- 4.1.5. Process and Product Innovation -- 4.2. Current State of Manufacturing.

4.2.1. Stage 1 Firms -- 4.2.2. Stage 2 Firms -- 4.2.3. Stages 3 and 4 Firms -- 4.3. Conclusions -- References -- Rane Brake Linings - A Focused Vignette -- Connecting Wave: Logistics Jayashankar M. Swaminathan -- References -- Chapter 5: The Logistics Sector in India: Overview and Challenges Pankaj Chandra and Nimit Jain -- 5.1. Some Peculiarities of Indian Supply Chains -- 5.2. The Changing Logistics Infrastructure -- 5.3. Determinants of Logistics Growth in India -- 5.3.1. Transforming the Auto Components Replacement Supply Chain -- 5.4. Challenges Ahead -- References -- The Renewal of the Sector: Some Innovative Experiences -- GATIe -- AMULf -- The DABBAWALLAHs of MUMBAI h -- ITC e-choupal i -- Chapter 6: India's Aviation Sector: Dynamic Transformation John Kasarda and Rambabu Vankayalapati -- Introduction -- 6.1. India's Aviation History -- 6.2. The First Surge of Passenger Traffic -- 6.2.1. The Kerala Factor -- 6.3. India's Modern Civil Aviation Era -- 6.4. Mediocrity - Thy Name is Indian Airlines -- 6.5. The Economic Reforms - Paradigm Shift -- 6.6. The Era of Private Airlines -- 6.7. Burgeoning Air Infrastructure - Airport Privatization -- 6.7.1. Mumbai and Delhi Airport Progress -- 6.7.1.1. MIAL -- 6.7.1.2. DIAL -- 6.8. Aerotropolis: Airport-Driven Business Development -- 6.9. Challenges for India's Aviation Future -- 6.10. Conclusions -- References -- The Aerotropolis -- Nagpur: A Multimodal Logistics Aerotropolis -- Connecting Wave: Healthcare Jayashankar M. Swaminathan -- Chapter 7: Healthcare Delivery Models and the Role of Telemedicine Ravi Anupindi, Madhuchhanda Das Aundhe, and Mainak Sarkar -- 7.1. The State of Healthcare in India -- 7.1.1. Healthcare Infrastructure -- 7.1.2. Health Outcomes -- 7.1.3. Critical Issues in Healthcare -- 7.2. ICT for Healthcare Delivery -- 7.2.1. What is Telemedicine?.

7.2.2. Basic Telemedicine Configuration -- 7.2.3. Last Mile Delivery Models -- 7.2.3.1. Fixed-node delivery model -- 7.2.3.1.1. Internet Kiosks -- 7.2.3.1.2. Clinics -- 7.2.3.2 Mobile delivery model -- 7.2.4. Telemedicine Network -- 7.2.5. Stakeholders and Value Proposition -- 7.2.6. Challenges -- 7.3. Conclusion -- Acknowledgments -- References -- A. Appendix: Case Studies -- A.1. Sankara Nethralaya -- A.2. Aravind Eye Hospitals -- A.3. Narayana Hrudayalaya -- A.4. Apollo Hospitals -- A.5. Byrraju Foundation -- Connecting Wave: Leveraging India Jayashankar M. Swaminathan -- Chapter 8: Entering India's Product and Service Markets: Ten Caveats that Can Help You Tame the Asian Elephant Sridhar Balasubramanian and Prabhudev Konana -- Introduction -- 8.1. Caveat 1: The Indian Market Can Be Brutally Competitive -- 8.2 Caveat 2: Evaluate the Indian Market Against the Backdrop of the Company's Growth Aspirations -- 8.3. Caveat 3: Invest Today, But Do Not Expect the Returns Today -- 8.4. Caveat 4: Question the Relevance of Your Core Competencies in the Indian Context -- 8.5. Caveat 5: Do Not Take the Informal, Unorganized Sector Lightly -- 8.6. Caveat 6: Check the Entire Value Delivery Chain forWeak Links -- 8.7. Caveat 7: Employ Both Economies of Scale and Economies of Flexibility -- 8.8. Caveat 8: Do Not Shy away from Technology - Instead, Employ Useful and Usable Technology that is Light on Infrastructure Requirements -- 8.9. Caveat 9: Do Not Transplant Your Existing Marketing Mix into India - Instead, Embed Your Marketing Mix in the Local and National Culture -- 8.10. Caveat 10: Pursue Profit in the Indian Market, But Do Not Ignore the Social Aspects of Business -- 8.11. Conclusion -- References -- Chapter 9: Obstacles Along the Way Jayashankar M. Swaminathan -- 9.1. Take Me on the Ride -- 9.2. Miles to Go -- 9.3. The Flower and the Bee.

9.4. Can I be an Instrument? -- 9.5. Innovate for the World -- References -- Chapter 10: Storm of Opportunity Jayashankar M. Swaminathan -- 10.1. Unlike an Asian Tiger -- 10.2. Chindia Economic Coopetition -- 10.3. The Public SectorWakes Up -- 10.4. Joint Economic Family -- 10.5. Future Growth Sectors -- 10.5.1. Biotech -- 10.5.2. Real Estate -- 10.5.3. Finance and Insurance -- 10.5.4. Entertainment -- 10.5.5. Education -- 10.6. Changed Times -- References -- Chapter 11: The Global Credit Tsunami and Its Impact Jayashankar M. Swaminathan -- 11.1. India as a Producer -- 11.2. India as a Market -- 11.3. India as a Country -- References -- COMPANY INDEX -- SUBJECT INDEX.