Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Part I: What Do I Need to Know Before I Ask? -- Chapter 1: What Money Means to You and Why Ask? -- WHAT DOES MONEY MEAN TO YOU? -- WHY DO YOU HESITATE TO ASK? -- CONCLUSION -- LOOKING AHEAD -- Chapter 2: Do You Have a Well-Thought-Out Plan of What You Want? -- THE IMPORTANCE OF A WELL-THOUGHT-OUT PLAN -- CASE STATEMENT FOR NONPROFITS -- BUSINESS PLAN FOR BUSINESSES -- THE SCRIPT FOR EACH ASK -- FUNDRAISING LANGUAGE -- THREE-STEP METHOD PRIOR TO ANY ASK -- CONCLUSION -- LOOKING AHEAD -- Chapter 3: How Do I Know Who to Ask and When to Ask? -- WHO SHOULD BE ASKED? -- EVERY PERSON MUST BE TREATED INDIVIDUALLY -- WEALTH DOES NOT ALWAYS TRANSLATE INTO TRANSFERRING WEALTH -- RESEARCH CAN HELP TO PRIORITIZE WHO TO ASK -- WHEN SHOULD YOU ASK? -- ASKING FOR MONEY IN HARD ECONOMIC TIMES -- CONCLUSION -- LOOKING AHEAD -- Chapter 4: Who Should Make the Ask and in What Setting? -- WHO SHOULD MAKE THE ASK? -- WHAT IS THE BEST SETTING FOR THE ASK? -- CONCLUSION -- LOOKING AHEAD -- Part II: How Do I Make the Ask? -- Chapter 5: Asking for a Cause-Small and Large Charitable Gifts -- ASKING FOR A SMALL AND SIGNIFICANT CHARITABLE GIFT -- ASKING FOR A LARGE AND TRANSFORMATIONAL CHARITABLE GIFT -- TROUBLESHOOTING TIPS TO APPLY PRIOR TO THE ASK -- CONCLUSION -- LOOKING AHEAD -- Chapter 6: Asking for Yourself -- ASKING FOR A JOB-RELATED CAUSE -- ASKING FOR A CREATIVE PROJECT -- ASKING FOR A BUSINESS VENTURE -- CONCLUSION -- LOOKING AHEAD -- Chapter 7: Handling the Responses to the Ask -- PREPARING FOR THE RESPONSE -- CONCLUSION -- LOOKING AHEAD -- Chapter 8: Following Up with Each and Every Ask -- NEXT STEPS AFTER EACH ASK -- JUGGLING YOUR TIME TO DO ALL THE FOLLOW-UP -- TROUBLESHOOTING TIPS FOR THE FOLLOW-UP -- CONCLUSION -- LOOKING AHEAD.

Chapter 9: When the Answer is "No" and When the Answer Is "Yes" -- A "NO" ANSWER -- A "YES" ANSWER -- CONCLUSION -- LOOKING AHEAD -- Chapter 10: Pulling It All Together -- About the Author -- Index.