Leading the Campaign : Advancing Colleges and Universities.
Title:
Leading the Campaign : Advancing Colleges and Universities.
Author:
Worth, Michael J.
ISBN:
9781607096511
Personal Author:
Physical Description:
1 online resource (176 pages)
Contents:
Contents -- Introduction -- Ch01. The Comprehensive Campaign -- Ch02. Campaign Phases: Key Decisions and Tasks -- Ch03. The Campaign Team -- Ch04. Campaign Goals, Priorities, and Objectives -- Ch05. Campaign Resources and Policies -- Ch06. Executing the Campaign -- Ch07. The Art of Fundraising -- Ch08. Post-Campaign Evaluation,Planning, and Stewardship -- Ch09. Campaign Communicationsand Events -- Conclusion -- Index -- About the Author.
Abstract:
This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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