Stylistics and Social Cognition -- Contents -- Introduction -- I. A. Richards' Theory of Metaphor: Between Protocognitivism and Poststructuralism -- The Socio-Psychology of 'Interpretive Communities' and a Cognitive-Semiotic Model for Analysis -- Interpreting Cognitive Metaphor: Using Relevance Theory and an Alternative Account -- Challenging our World View: The Role of Metaphors in the Construction of a New (Text) World -- The Attraction of Opposites: The Ideological Function of Conventional and Created Oppositions in the Construction of In-groups and Out-groups in News -- The Same Old Story: Uncovering Archetypal Narrative in 'Real Home' Magazine Features -- Forms of Address: Social Value and Expressive Potential -- Telling Stories: Males and Females Doing Gender in Personal Narratives about Trouble -- You Must Alter Your Style, Madam: Pamela and the Gendered Construction of Narrative Voice in the Eighteenth-Century British Novel -- Embedded Meaning of Free Verse Types - With an Example from the Introduction of T. S. Eliot's' Ash-Wednesday' in Swedish -- Poetic Deviation and Cross-Cultural Cognition -- The Discourse of Silence: The Unspoken in Contemporary American Love Poetry -- Top or Flop: Characteristics of Bestsellers -- 'A Tale of Two Cities': Lexical Bundles as Indicators of Linguistic Choices and Socio-cultural Traces1 -- Naughty or Nice? Empirical Studies of Literature in the Classroom -- Bibliography -- Index.