Front cover -- Half title page -- ISSUES in CULTURAL and MEDIA STUDIES -- The Teletubbies -- Title page -- Copyright page -- CONTENTS -- SERIES EDITOR'S FOREWORD -- LIST OF FIGURES, TABLES AND BOXES -- ACKNOWLEDGEMENTS -- PART 1 THE STUDY OF CHILDHOOD -- 1 DEFINING CHILDREN, MEDIA AND CULTURE -- A dangerous world -- Defining terms -- The structure of the book -- What is a child? -- Chronological age versus maturity -- What are media? -- What is culture? -- 2 CHILDHOOD, HISTORY AND MEDIA -- Children's rights -- The historical 'invention' of childhood -- The cultural construction of childhood: Philippe Aries -- The nineteenth century: the Child Study movement -- Conclusion: studying 'children' -- Further reading -- 3 THE SCIENCE OF CHILDHOOD -- Food and love -- The contributions of culture -- Defining childhood scientifically -- Nature and nurture -- Theories of social and educational development -- The establishment of 'norms': the Child Study movement -- Three key theorists of child development -- Early years -- The importance of language -- Conclusions: language and the foundation of media codes -- Further reading -- 4 THE POLITICS OF CHILDREN AND MEDIA -- The global perspective -- 'Toxic childhood' -- The World Summits on children and media -- Commercialism and the growth of the child consumer -- Saving kids' TV -- 'As important as maths or science': media literacy -- Media education -- Conclusions: children, media and public policy -- Further reading -- 5 CHILDREN AND CHILDHOOD IN MEDIA STUDIES -- Who is consuming what, when, how much and instead of what? -- The debate about children and media effects: a short history -- The effects research tradition -- The 'legendary' evidence for 'effects': the Bobo doll experiment -- The effects of advertising -- Social learning and stereotyping -- Cognitive effects -- Issues of pleasure and taste.

Conclusions -- Further reading -- PART 2 CHILDREN IN MEDIA, CHILDREN'S MEDIA -- 6 'GOLDEN AGES' : THE VISUAL REPRESENTATION OF CHILDHOOD -- Children and the 'golden age': making time stand still -- Ideological connotations -- Personal snapshots -- Children in paintings and photographs -- Children in film -- Conclusions: the real and the represented -- Further reading -- 7 CHILDREN'S UNOFFICIAL CULTURE: GAMES, TRADITIONS AND TALES -- The 'archaeology' of children's culture -- 'The people in the playground': Iona and Peter Opie -- Oral traditions in storytelling: folk and fairytales -- Folklore collectors: the Brothers Grimm -- Structuralist approaches: Vladimir Propp -- Psychological approaches: Bruno Bettelheim -- Adapting fairytales: from ninth-century China to twentieth-century Disney -- Conclusion: permitting variations -- Further reading -- 8 CHILDREN'S LITERATURE: ON PAGE AND SCREEN -- The 'Golden Age' of children's literature -- What is a children's book? -- Adapting children's literature for the screen -- 'Golden Age' survivals: The Secret Garden -- Adaptation: Harry Potter -- Growing up on film -- Conclusions: what will last and in what form? -- Further reading -- 9 CHILDREN'S TELEVISION -- The tube of plenty: universal access -- Children's television production -- The 'canary in the coalmine': the case of the United Kingdom -- Children's genres -- The surreal worlds of preschool television -- Conclusion: creating and charting spaces -- Further reading -- 10 DIGITAL - 'NEW' MEDIA -- Constructing the child 'new media' user -- The social and historical context of 'new' media -- 'New media': what are they, and how are children using them? -- The Internet -- Social networking and emailing -- Games -- Mobile phones -- Genuine causes for concern: some common risks -- What about the little ones? CBeebies -- Further reading.

11 SOME CONCLUSIONS -- Children, media and culture -- The importance of fun -- NOTES -- GLOSSARY -- BIBLIOGRAPHY -- FILMOGRAPHY/TELEVISION -- CHILDREN'S LITERATURE -- INDEX -- Back cover.