MarketPsych: How to Manage Fear and Build Your Investor Identity -- Contents -- Preface -- Acknowledgments -- Chapter 1: Your Investor Identity: And Why You Need One -- Psychology and Finance: Failure to Communicate -- Beginning the Journey -- Risky Business -- Resisting Your "Idiot Friend" -- Finding Your Investor Identity -- Chapter 2: Investor Identity Fundamentals: Frames, Motivations, and Goals -- The Detail-Orientation Test: A Case Study in Frames -- Frames: Your Tinted Glasses -- Motivations: The Iceberg Theory -- Goals: Create a Slide Show -- to Guide Your Investing -- The Five Questions to Ask Before Investing -- Conclusion -- Chapter 3: Your Investor Personality: Your Character and Style -- What Makes a Great Investor? -- The "Big Five" -- The Character of Performance -- Working with Your Traits -- The Genetics of Successful Investing -- Using What You've Learned -- Conclusion -- Chapter 4: Your Investor Emotions: The Hidden Drivers of Behavior -- Restless Ed, the Redemption -Seeking Channel Trader -- Financial Wounds and Emotional Wounds -- Understanding the Science behind Emotion -- Using Your Emotions for Good: Damasio and the Iowa Gambling Task -- Stirring the Unconscious -- Being Triggered -- Name That Emotion -- Emotional Defenses -- Ed's Epitaph -- Conclusion -- Chapter 5: Your Investor Values: What's Most Important to You? -- Enjoying the Process -- The Financial Values Questionnaire -- Values Leakage -- The Impact of Financial Traumas -- All in the Family -- George Kinder and the Three Questions -- Digging into Money Taboos -- Conclusion -- Chapter 6: Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps -- Trap #1: Win/Lose Mentality -- Trap #2: Down with the Ship Syndrome -- Trap #3: Anchoring -- Trap #4: Mean Reversion Bias -- Trap #5: Endowment Effect -- Trap #6: Media Hype Effect -- Trap #7: Short-Termism.

Trap #8: Overconfidence -- Trap #9: Herding -- Trap #10: Hindsight Bias -- MarketPsych's Investing Traps Worksheet -- Conclusion -- Chapter 7: Your Investor Stress: Smoothing Out the Ups and Downs -- Stress: An Overview -- Physical Effects of Stress -- Choking -- Managing Short-Term Investment Stress -- Cognitive-Behavioral Techniques for Long-Term Stress Management -- Financial Stress Management Plan (F -SMaP™) -- Conclusion -- Chapter 8: Being Your Best Self -- Psychological Foundations -- Brain Boosting -- The Economics of Behavior Change -- Learning Optimism -- Committing to Your Peak Performance Routine -- Setting up Goals -- Conclusion -- Appendix A: Chapter 9: Summary of Meditation Techniques -- Introductory Meditation (For Rapid "Letting Go") -- Mindfulness Meditation (Vipassana) -- Mantra-Based Meditation -- Thich Nhat Hanh -- Appendix B: Gratitude List -- About the Authors -- Index.