Open Innovation and Business Success.
Title:
Open Innovation and Business Success.
Author:
Gawarzynska, Monika.
ISBN:
9783836636162
Personal Author:
Physical Description:
1 online resource (118 pages)
Contents:
Open Innovation and Business Success -- Contents -- List of Figures -- List of Tables -- List of Abbreviations -- Abstract -- 1 Introduction -- 1.1 Research motivation -- 2 Research design -- 2.1 Research structure -- 2.2 Research methodology and strategy -- 2.3 Research question and research purpose -- 2.4 Delimitations and target group -- 2.5 Origin of empirical data sources -- 3 Literature Review -- 3.1 Study of innovation -- 3.2 Studies of innovation management -- 3.3 Open Innovation literature review -- 3.3.1 Open Innovation and networking -- 3.3.2 Research on Open Innovation -- 4 Theoretical foundation -- 4.1 Closed and Open Innovation paradigm -- 4.1.1 Closed Innovation theory -- 4.1.2 Open Innovation concept -- 4.2 Open business model and its value -- 4.3 Methods for transition to Open Innovation model -- 4.3.1 Strategies of Open Innovation -- 4.3.2 Open source software movement -- 4.3.3 Enterprise 2.0 as social software -- 4.4 Role of the management in Open Innovation -- 4.4.1 Leadership and culture in Open Innovation -- 4.4.2 Intellectual Property management -- 4.5 Role of the government in Open Innovation -- 4.5.1 National system of innovation and policy framework -- 4.5.2 Open Innovation policy -- 5 Situation analysis in selected case studies -- 5.1 Empirical evidence -- 5.2 Open Innovation model in Procter and Gamble -- 5.3 Enterprise 2.0 and its challenges -- 5.3.1 Business use of Web 2.0 technologies -- 5.3.2 German companies and Enterprise 2.0 -- 5.3.3 CoreMedia and business success -- 5.4 Social networks -- 5.4.1 Social networks and worker productivity -- 5.4.2 InnoCentive and innovation networking -- 5.5 Networks of Competence -- 5.5.1 Emergence of clusters and its performance -- 5.5.2 Management in German clusters -- 5.5.3 European clusters and critics of their efficiency.
6 Advantages and contras in implementation of Open Innovation -- 6.1 Motives and potential benefits of Open Innovation approach -- 6.2 Benefits from "Connect and Develop" model -- 6.3 Clusters and benefits from transnational collaboration -- 6.4 Risks and barriers -- 6.5 Extension and complexity -- 7 Discussion -- 7.1 Suggestions for future research -- 7.2 Conclusions -- References -- Appendices -- Autorenprofil.
Abstract:
Innovation is a crucial topic in the study of economics, business, technology, sociology, and engineering. The questions asked in research nowadays focus not on it why innovation is important, but how to innovate and how innovation processes can be managed. Furthermore the discussion on innovation is about how to maintain strong economic growth in an era that is increasingly being defined by the globalisation of competition, major financial and demographic challenges.Recently the economy continues to upset the market and recession tempts to cut back on the investments in research and development in the organizations. But even now in spite of crisis and its impacts on the economy seems to be the perfect time to increase firms' innovation efforts.The increasing competition processes and the development of Web 2.0 technologies (soon Web 3.0) are challenging the business to build more interactive relationship between the real-time market participants. The companies must nowadays find out how to achieve a competitive advantage for future.This paper presents the concept of Open Innovation, which can help public and private institutions achieve better performance or business success and at last win the competition with market rivals.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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