Cover image for Economics for Managers.
Economics for Managers.
Title:
Economics for Managers.
Author:
Mithani, D. M.
ISBN:
9789350440001
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (668 pages)
Contents:
COVER -- Contents -- MODULE-I INTRODUCTORY -- Economic Principles in Decision-making -- Concepts and Scientific Method of Economic Thinking -- Micro and Macroeconomics -- Markets and Competition -- Demand -- Elasticity of Demand -- Supply Analysis -- Price Equilibrium in a Perfectly Competitive Market -- Consumer Surplus, Producer Surplus and Market Efficiency -- Production Function -- The Costs of Production -- Economies and Diseconomies of Scale -- Module II : Firms in Competitive Markets -- Theory of Profit Maximisation -- Firms Under Perfect Competition -- Monopoly -- The Analytics of Price Discrimination -- MODULE III : OLIGOPOLY -- Oligopoly -- Monopolistic Competition -- The Theory of Consumer Choice -- MODULE IV : PRODUCTION AND GROWTH -- National Income: Meaning and Measurement -- Economic Growth -- Savings and Investment -- Financial Institutions -- Meaning and Functions of Money -- Inflation -- Open Economy Macroeconomics -- Foreign Exchange -- MODULE V : AGGREGATE DEMAND AND AGGREGATE SUPPLY -- Economic Fluctuations -- Objectives and Instruments of Monetary Policy -- Fiscal Policy -- Monetarism vs. Keynesianism -- The Policy Debate.
Abstract:
This book explores economics for the understanding and application of economic analysis in the process of business decision-making by the managers. Understanding of economics as an applied science in management is crucial for the decision-makers in business tasks, such as correct pricing and marketing decisions and resource allocation as well as business forecasting and planning.The book offers exploration of economic concepts, principles and tools of analysis with illustration and cases on practical consideration as an outcome of over four decades long teaching and writing experience of the author in India and abroad.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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