This text takes a hands on approach. Its innovative module structure allows students and instructors to focus on specific skills. While grounded in solid business communication fundamentals,this book takes a string workplace-activity orientation.As you read this book,you will discover many ways to overcome communication barriers and make your communication powerful and effective. Through numerous example and cases you will examine different communication situations and a variety of techniques for effective communication.Since every communication situation is unique,this book attempts to give you the tools to determine the best strategy in a given situation. That is why this book repeatedly urges you to examine the communication situation-the subject,the purpose,and the audience-so as to identify the most suitable way of conveying your message.