Researching and Applying Metaphor in the Real World -- Editorial page -- Title page -- LCC data -- Table of contents -- Editors' introduction -- 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor -- 1. Introduction -- 2. The scope of real-world metaphor research -- 3. Ongoing struggles -- 4. Important analytic advances -- 5. Some peeks into the future -- 6. Metaphorical aesthetics -- 7. Conclusion -- References -- Section 1. Metaphor and language learning -- 2. Can people be cold and warm? Developing understanding of figurative meanings of temperature terms in early EFL -- 1. Introduction -- 2. Warm and cold and domain knowledge -- 3. Method -- 4. Conclusions -- Notes -- References -- Appendix -- 3. Grasping the point: A study of 15-year-old students' comprehension of metaphorical expressions in schoolbooks -- 1. Introduction -- 2. Background -- 3. Comprehension research: Focus on methods -- 4. Research questions -- 5. Participants -- 6. Procedure -- 7. Comprehension testing -- 8. Findings -- 9. Variability in expressions -- 10. Results from the sets -- 11. Summary - The variability of the expressions -- 12. Discussion -- 13. General results and remedies -- Notes -- References -- 4. "Drugs, traffic, and many other dirty interests": Metaphor and the language learner -- 1. Introduction -- 2. Metaphor and language learning -- 3. Encoding idiomatic meaning in the L2 -- 4. Collocation and conceptualisation -- 5. Encoding L1 concepts in the L2: The creation of opaque metaphor -- 6. Conclusions -- Notes -- References -- 5. The gaps to be filled: Hand, cool and run in EFL text books -- 1. Introduction: Polysemy in the EFL classroom -- 2. Method -- 3. Description of results -- 4. Summary of results -- 5. The presentation and practice of hand, cool and run -- 6. Conclusions -- Acknowledgements -- Notes.

References -- 6. A cross-cultural study of metaphoric understanding -- 1. Introduction -- 2. Experiment 1 -- 3. Experiment 2 -- 4. General discussion and conclusion -- References -- Appendix -- Section 2. Capturing and analysing metaphors -- 7. Love, metaphor and responsibility: Some examples from Early Modern and Present-Day English corpor -- 1. Introduction -- 2. Examples from the data -- 3. Conclusions -- Notes -- References -- 8. A critical look at the desktop metaphor 30 years on -- 1. Introduction -- 2. The Desktop Metaphor as an interface -- 3. From the command prompt to the virtual desktop -- 4. Summary -- Notes -- References -- 9. Pragglejaz in practice -- 1. Introduction -- 2. Demonstration -- 3. More about demarcating lexical units -- 4. More about contextual meanings and basic meanings -- 5. The role of etymology: Diachronic versus synchronic approaches to meanings -- 6. More about distinctness and similarity -- 7. Concluding remarks -- Acknowledgements -- References -- 10. Mapping principles for conceptual metaphors -- 1. Introduction -- 2. The Conceptual Mapping Model -- 3. Psycholinguistic experiments -- 4. Off-line acceptability ratings of metaphors -- 5. Off-line interpretability ratings on metaphors -- 6. On-line acceptability decision experiment -- 7. On-line interpretability ratings of metaphors -- 8. Discussion and conclusion -- Acknowledgements -- Notes -- References -- 11. Systematicity in metaphor and the use of invariant mappings -- 1. Introduction -- 2. Domains -- 3. Correspondence approaches and map-transcending entities -- 4. Invariant transfers -- 5. Invariant mappings and systematicity -- 6. Conclusion -- Acknowledgements -- Notes -- References -- 12. Attitude, style and context: Matching cognitive and aesthetic accounts of poetic interpretation -- 1. Introduction -- 2. Diagnosing the poetic.

3. Interpretation in practice: Extending the cognitivist approach -- Acknowledgements -- Notes -- References -- 13. A genre approach to imagery in winespeak -- 1. Introduction -- 2. The research context: The TN genre -- 3. Identifying figurative schemas in TNs -- 4. Classifying the figurative language in the TNs -- 5. Interpreting the figurative language in TNs -- 6. Conclusions -- Notes -- References -- Section 3. The function of metaphor in discourse -- 14. Wot no similes? The curious absence of simile in university lectures -- 1. Introduction -- 2. Simile and metaphorical simile -- 3. Identifying similes in discourse -- 4. What similes do -- 5. Four university lectures -- 6. Findings -- 7. Discussion -- 8. Conclusion -- Notes -- Acknowledgements -- References -- 15. Metaphor marking and metaphor typological and functional ranges in business periodicals -- 1. Introduction -- 2. The framework of study -- 3. Corpus and methodology -- 4. Results -- 5. Conclusions -- References -- 16. Critical analysis of creative metaphors in political speeches -- 1. Introduction -- 2. "Creative" and "creativity" -- 3. Creativity and political speeches -- 4. The gravitational centre of the European Integration -- 5. Metaphor and genres -- 6. Creative mappings -- 7. A critical analysis of creative metaphors -- References -- 17. Metaphor in physical-and-speech action expressions -- Background -- Physical-and-speech action expressions: (1) sit down and talk -- Physical-and-speech action expressions: (2) turn round and say -- Other physical-and-speech action verbs in the focus group data -- Conclusion -- Notes -- References -- Appendix -- 18. The evaluative properties of metaphors -- Introduction -- Mechanisms through which metaphors evaluate -- Analysing metaphors using corpora -- Multiword figurative expressions -- Conclusion -- References -- Index of names.

Index of terms -- The series Human Cognitive Processing.