Brand America : The fascinating story of how the USA became the greatest and most influential brand of all.
Title:
Brand America : The fascinating story of how the USA became the greatest and most influential brand of all.
Author:
Anholt, Simon.
ISBN:
9789814346160
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (201 pages)
Series:
Great Brand Stories
Contents:
Cover -- 1 Let Freedom and Cash Registers Ring: America as a Brand -- 2 Brand of the Free: Launching Brand America -- 3 Persuade or Perish: Brandishing Brand America -- 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America -- 5 Arches Abroad: Privatizing Brand America -- 6 Losing the Knack: Brand America in Decline -- 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America -- endnotes -- bibliography.
Abstract:
Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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