Cover Page -- Title Page -- Copyright Page -- Contents -- Introduction -- Organization of the Book -- Additional Background -- Accounting Defined -- Generally Accepted Accounting Principles -- Financial Analysis -- Some Additional Perspectives on the Planning Process -- Part 1: Understanding Financial Information -- 1. The Balance Sheet -- Expenses and Expenditures -- Assets -- Important Accounting Concepts Affecting the Balance Sheet -- Liabilities -- Stockholders' Equity -- Total Liabilities and Stockholders' Equity -- Additional Balance Sheet Information -- Analysis of the Balance Sheet -- 2. The Income Statement -- Analysis of the Income Statement -- 3. The Statement of Cash Flows -- Sources of Funds -- Uses of Funds -- Statement of Cash Flows -- Financial Practice Review -- Analyzing the Statement of Cash Flows -- 4. Generally Accepted Accounting Principles: A Review and Update -- The Fiscal Period -- The Going Concern Concept -- Historical Monetary Unit -- Conservatism -- Quantifiable Items or Transactions -- Consistency -- Full Disclosure -- Materiality -- Significant Accounting Issues -- 5. The Annual Report and Other Sources of Incredibly Valuable Information -- The Annual Report -- Modern-Day Activists -- The 10-K Report -- The Proxy Statement -- Other Sources of Information -- The Securities and Exchange Commission -- Part 2: Analysis of Financial Statements -- 6. Key Financial Ratios -- Statistical Indicators -- Financial Ratios -- Liquidity Ratios -- Ratios of Working Capital Management -- Measures of Profitability -- Financial Leverage Ratios -- 7. Using Return on Assets to Measure Profit Centers -- Assets -- Revenue -- After-Tax Cash Flow (ATCF) -- Return on Assets: Its Components -- 8. Overhead Allocations -- Problems That Arise from Cost Allocation -- What About the IRS and GAAP?.

Effect on Profits of Different Cost Allocation Issues -- Part 3: Decision Making for Improved Profitability -- 9. Analysis of Business Profitability -- Fixed Costs -- Variable Costs -- Development of Fixed-Cost Estimates -- Development of Variable-Cost Estimates -- Breakeven Calculation -- Variance Analysis -- 10. Return on Investment -- What Is Analyzed? -- Why Are These Opportunities Analyzed So Extensively? -- Discounted Cash Flow -- Present Value -- Discounted Cash Flow Measures -- Risk -- Capital Expenditure Defined -- The Cash Flow Forecast -- Characteristics of a Quality Forecast -- Establishing the ROI Target -- Analytical Simulations -- Comprehensive Case Study -- Part 4: Additional Financial Information -- 11. Financing the Business -- Debt -- Equity -- Some Guidance on Borrowing Money -- 12. Business Planning and the Budget -- S.W.O.T. Analysis -- Planning -- Significant Planning Guidelines and Policies -- Some Additional Issues -- A Guide to Better Budgets -- Preparation of the Budget -- 13. Selected Business Readings -- Profitability During Tough Times -- Do the Right Thing -- Appendixes -- Glossary -- Index.