TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE -- Editorial page -- Title page -- Copyright page -- Table of contents -- 1. INTRODUCTION -- 1.1. General overview -- 1.2. Introductory comments on the nature of linguistic persuasion -- 1.3. Statement of purpose -- 2. THE LANGUAGE OF PERSUASION -- 2.1. Theoretical approaches to persuasion -- 2.1.1. Process models -- 2.1.2. The construct "World Image" -- 2.1.3. World image as a right hemisphere function -- 2.1.4. Linguistic relativity revisited -- 2.1.5. Speech act theory -- 2.1.6. Summary -- 2.2. The role of language in the persuasion process -- 2.2.1. Experimental fíndings -- 2.2.2. information processing and persuasion -- 2.2.3. The language of clinical hypnosis -- 2.2.4. Critical linguistics -- 2.2.5. The stylistic figures of rhetoric -- 2.2.6. Summary -- 2.3. The language of television advertising -- 2.4. Summary -- 3. THE LANGUAGE OF TELEVANGELISM -- 3.1. Background to the description -- 3.2. Data -- 3.3. Methodology -- 3.4. Procedure -- 3.4.1. Transcriptions -- 3.4.2. Isolation of target sections -- 3.4.3. Analysis -- 4. RESULTS AND DISCUSSION -- 4.1. Linguistic novelty -- 4.1.1. Lexical novelty -- 4.1.2. Morphological or syntactic novelty -- 4.1.3. Syntactie innovation -- 4.1.4. Semantic anomaly -- 4.1.5. Summary -- 4.2. Manipulative persuasion and repetition of names -- 4.3. Names as rnini-advertisements -- 4.4. Mitigation of claims -- 4.5. Saying things Indirectly -- 4.6 Adjectivalization processes -- 4.7. Imperative structures -- 4.8. Linguistic categories not found -- 5. SUMMARY AND CONCLUSIONS -- FOOTNOTES -- APPENDICES -- A. H.P. GRICE'S PRINCIPLES OF CONVERSATION -- B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS -- REFERENCES -- The series PRAGMATICS & BEYOND series.