Website Design and Development -- Introduction -- Chapter 1: Domain Names -- 1. Have You Thought of a Good Domain Name for Your Website? -- 2. Do You Need Multiple Domain Names? -- 3. How Much Should You Pay for a Domain? -- 4. Do You Know What Makes a Good Domain Registrar? -- 5. Who Will Register Your Domain and in Whose Name? -- Chapter 2: Web Hosting -- 6. Do You Need to Find a Web Hosting Provider for Your Site? -- 7. What Is the Difference between a Web Hosting Provider and an ISP? -- 8. How Reliable Is the Web Hosting Provider? -- 9. What Kind of Support Does the Web Hosting Provider Offer? -- 10. Does the Web Hosting Provider Have a Good Hosting Control Panel? -- 11. What Type of Server and Which Operating System Do You Require? -- 12. Does Your Website Have Specific Software Requirements? -- 13. How Much Storage Space and Bandwidth Do You Need for Your Site? -- 14. How Much Should You Be Paying for Web Hosting? -- 15. Do You Have a Strong Hosting Username and Password? -- Chapter 3: E‑mail -- 16. Should Your E‑mail Be on a Separate Server from Your Website? -- 17. Does Your E‑mail Address Use Your Domain Name? -- 18. Can You Easily Manage E‑mail through Your Web Hosting Provider? -- 19. Can You Access Your Domain E‑mail through a Web Browser? -- 20. Do You Need an E‑mail Account or an E‑mail Alias? -- Chapter 4: Design and Layout -- 21. Who Will Design Your Site? -- 22. Will the Design of Your Site Support Your Content or Distract from It? -- 23. Will Your Site Layout Make Your Content Clear? -- 24. What Will Be the Width and Height of Your Website? -- 25. How Will the Design of the Text Make Your Content Clear? -- 26. Will Images Be Used Effectively in Your Design? -- 27. Will Your Design Make Good Use of White Space? -- 28. How Will Your Site Design Use Color?.

29. Will the Background of Your Site Help Focus the Content or Distract from It? -- 30. How Will Elements within Content Be Set Off from the Body Text? -- 31. Will Your Site Design Display Well in Different Browsers? -- 32. Will Your Site Design Display Well on Mobile Devices? -- 33. Will the Design of Your Site Navigation Complement or Clutter Your Site? -- 34. Will You Be Using Animation in Your Design? -- Chapter 5: User Experience -- 35. Will Your Navigation Menus Be Easy to Use? -- 36. Will Your Site Load Quickly? -- 37. Will Visitors Easily Know How to Stay in Touch with You? -- 38. Will Your Site Use Popups? -- 39. Will Your Forms Be Easy to Use? -- 40. What Happens if a Page on Your Site Does Not Exist? -- 41. How Easily Will Your Pages Print? -- 42. How User-Friendly Will Your Links Be? -- 43. Will Your Site Have Special Requirements for Certain Features to Work? -- 44. Could You Hide Some Content or Options to Reduce Visual Clutter? -- 45. How Easily Will Visitors Find Important Details Specific to Your Site? -- 46. How Will You Test the User-Friendliness of Your Site? -- Chapter 6: Construction -- 47. Will Your Site Be Static or Dynamic? -- 48. Will Your Site Be Built with a Content Management System (CMS)? -- 49. Will You Use Tables or Style Sheets to Lay Out Your Site? -- 50. How Effectively Will Style Sheets Be Used on Your Website? -- 51. What Tools Will Be Needed for Building a Site or Its Content? -- 52. Will Your HTML Be Bloated? -- 53. Will Your Site Files Be Clearly Organized? -- 54. Will Your Nontext Files Use the Proper File Types? -- 55. Which Languages Other Than HTML Will You Use to Build Your Site? -- Chapter 7: Content -- 56. Will Your Content Serve Your Site's Purpose? -- 57. Will Your Content Be Easily Accessible? -- 58. Will the Content of Each Page Have a Single Focus?.

59. Will Your Written Content Be Correct, Clear, and Well Structured? -- 60. How Effectively Will Your Content Use Links? -- 61. Will You Effectively Use Images in Your Content? -- 62. How Will You Use Video or Audio in Your Content? -- 63. Will Your Site Use a Splash Page? -- 64. What Content Will Be on Your Home Page? -- 65. What Basic Content Pages Will Be on Your Site? -- 66. Will You Be Blogging on Your Site? -- 67. Will You Be Selling Online? -- Chapter 8: Marketing and Promotion -- 68. Do You Have a Web Marketing Plan? -- 69. How Will You Build Your E‑mail List? -- 70. How Will You Market Yourself Using E‑mail? -- 71. How Will You Manage Your Mailing List? -- 72. Which Social Media Will You Use to Promote Yourself? -- 73. How Will You Use Social Media to Promote Yourself? -- 74. How Will You Integrate Your Site with Social Media? -- 75. How Will Your Site Promote Itself? -- 76. Do You Have a Plan for Getting Important Sites to Link to You? -- 77. Do You Have Content You Can Offer to Other Sites? -- 78. Are You Willing to Get in Front of the Public Online or Off? -- 79. Will Paid Online Advertising Be Part of Your Marketing Plan? -- 80. Is Affiliate Marketing Something You Could Use? -- 81. What Free Forms of Advertising and Promotion Will You Use Online? -- 82. How Will You Be Promoting Your Site Offline? -- 83. How Do You Plan to Track Website Visitors and Marketing Results? -- Chapter 9: Search Engine Optimization -- 84. What Are Your Search Engine Expectations? -- 85. How Do You Plan to Research Useful Keywords for Your Site? -- 86. Will Your Pages Have the Hidden HTML Tags Necessary for Search Engines? -- 87. Will Your Content Be Search Engine-Friendly? -- 88. Will Your Search Engine Strategy Cover Specialty Searches? -- 89. Will Your Links to and from Other Sites Be Search Engine-Friendly?.

90. Do You Know What Your Site Will Look Like to Search Engines? -- 91. Will the HTML Code for Your Site Be Search Engine-Friendly? -- 92. Will You Need to Hire Anyone to Help Optimize Your Site for Search Engines? -- Chapter 10: Housekeeping and Security -- 93. How Will You Back Up Your Site? -- 94. Will You Be Regularly Checking Your Site's Functionality? -- 95. Do You Have a Plan for Updating Site Content? -- 96. Will You Routinely Check Your Contact Information? -- 97. Will You Have Content You Can't Afford to Have Stolen? -- 98. Will Your Site Administration Be Securely Accessed? -- 99. Will You Be Collecting Sensitive Visitor Information on Your Site? -- 100. How Will You Protect Your Site from Attacks? -- Appendix A: Resources -- Site Map Creation Tools -- Chapter 1: Domain Names -- Chapter 2: Hosting -- Chapter 3: E‑mail -- Chapter 4: Design and Layout -- Chapter 5: User Experience -- Chapter 6: Construction -- Chapter 7: Content -- Chapter 8: Marketing and Promotion -- Chapter 9: Search Engine Optimization -- Chapter 10: Housekeeping and Security -- Appendix B: Glossary -- Appendix C: What's on the DVD? -- What's on the DVD? -- System Requirements -- Using the DVD on a PC -- Using the DVD on a Mac -- Troubleshooting -- Customer Care -- Index -- Wiley Publishing, Inc.End-User License Agreement.