Contents -- About the Author -- Acknowledgments -- CHAPTER 1: Poverty in India and Value Chains -- INDIA IS POOR -- WHY IS INDIA POOR? -- WHAT CAN BE DONE? -- BRIDGING THE RURAL-URBAN DIVIDE -- REFERENCES -- CHAPTER 2: Retail Winners and Losers - The Impact of Organised Retailing -- THE MIDDLEMEN AND WOMEN -- MODERN RETAILING IN INDIA -- THE IMPACT ON TRADITIONAL RETAILING -- CONCLUSIONS -- REFERENCES -- CHAPTER 3: Inclusive Value Chains in Fresh Fruit and Vegetables -- Introduction -- Case Study 1: Namdhari Fresh Limited BN Dhananjaya and A Umesh Rao -- INTRODUCTION -- THE OPERATIONAL MODEL OF NAMDHARI FRESH -- FARMER CASES -- Kumar, Son of Lakshmaiah - Contract Farmer for Namdhari Fresh -- Munithimmaiah, A Marginal Farmer -- A Sharecroppers Experience -- CONCLUSIONS -- REFERENCES -- Case Study 2: ITC Choupal Fresh Rewa Shankar Misra -- INTRODUCTION -- CREATING VALUE THROUGH INTEGRATION -- FINDING THE RIGHT SERVICE DELIVERY MODEL -- CHAIN GOVERNANCE -- CONCLUSION -- REFERENCES -- Case Study 3: INFAM in Wayanad, Kerala Jacob D Vakkayil -- ACTIVISM -- ALTERNATIVE MARKETING CHANNELS -- VALUE-ADDED PRODUCTS AND SUPPORT STRUCTURES FOR ALTERNATIVE CHANNELS -- ORGANIC WAYANAD -- INDOCERT -- IOFPCL -- REFERENCES -- Case Study 4: Spencer's Retail Sukhpal Singh -- BACKGROUND AND PROFILE -- SPENCER'S RETAIL OPERATIONS -- SPENCER'S PROCUREMENT SYSTEM IN GUJARAT -- CHAPTER 4: Inclusive Value Chains in Commodity Crops -- Introduction -- Case Study 5: Contract Farming of Potatoes: An Attempt to Include Poor Farmers in the Value Chain Braja S Mishra -- BACKGROUND -- THE CONTRACT SYSTEM -- VALUE CHAIN -- FINANCING THE VALUE CHAIN -- IMPACT OF THE INTERVENTION -- REFERENCES -- Case Study 6: Basmati Rice and Kohinoor Foods Limited Anup Kumar Singh -- INDIAN BASMATI RICE INDUSTRY -- BASMATI RICE CULTIVATION IN UTTARAKHAND.

MARKETING PRIOR TO THE INTERVENTIONS OF KOHINOOR FOODS LTD -- Mandi (The Marketing Yard) -- Aadhtis (The Trading Agents) -- Boli (The Auction) and The Sale to Rice Mills -- Payments -- Market Inefficiencies -- KOHINOOR FOODS LTD - INTEGRATING SUPPLY CHAIN FOR ORGANIC BASMATI RICE -- PROJECT IMPLEMENTATION -- Modus Operandi -- Purchase of Paddy -- Payments -- Impacts of KFL Initiative -- MAJOR CHALLENGES -- FUTURE PROSPECTS -- Case Study 7: Agrocel Industries Anamika Purohit -- THE ORIGINS OF AGROCEL -- THE GROWTH OF AGROCEL -- AGROCEL'S COTTON INTERVENTION -- THE COTTON VALUE CHAIN -- THE IMPACT OF AGROCEL'S COTTON INITIATIVE -- REFERENCES -- Case Study 8: bioRe Organic Cotton Rajeev Baruah -- INTRODUCTION -- HISTORY AND DEVELOPMENT OF THE VALUE CHAIN -- LINKING THE FARMER TO THE VALUE CHAIN -- bIORE ASSOCIATION - THE SOCIAL ASPECTS OF THE VALUE CHAIN -- bIORE INDIA - THE PRODUCT -- OTHER PARTS OF THE VALUE CHAIN -- FURTHER READING -- CHAPTER 5: Inclusive Value Chains in Fisheries, Honey, Coffee and Poultry -- Introduction -- Case Study 9: Falcon Marine Exports Rajeev Roy -- ORISSA -- THE SEAFOOD TRADE -- FALCON MARINE -- THE ERA OF SHRIMP CULTURE -- A NEW DIRECTION -- SMALL FARMS -- VALUE CHAIN -- FISHERMEN -- THE FUTURE -- REFERENCES -- Case Study 10: Honey in Muzaffarpur Ashok Kumar -- INTRODUCTION -- FORMATION AND CAPACITY BUILDING OF LOCAL INSTITUTIONS -- MARKETING -- PROMOTION OF OTHER ENTERPRISES -- PROJECT IMPACT -- MAJOR CHALLENGES -- Case Study 11: Fairtrade and Organic Coffee Priti Rao -- INTRODUCTION -- BACKGROUND OF COFFEE CULTIVATION IN ARAKU VALLEY -- STATUS OF COFFEE CULTIVATION AND DESCRIPTION OF THE LOCAL VALUE CHAIN -- AN INCLUSIVE VALUE CHAIN IN THE MAKING -- CHALLENGES AND SUSTAINABILITY -- COOPERATION AND GOVERNANCE IN THE VALUE CHAIN -- CONCLUSION -- REFERENCES -- Case Study 12: Small-Holder Broiler Farming in Kesla Anish Kumar.

CONTEXT -- REFERENCE -- CHAPTER 6: Inclusive Value Chains in Non-Food Artisan Products -- Introduction -- REFERENCE -- Case Study 13: ITC Limited and the Agarbatti Industry Nagendra Nath Sharma -- BACKGROUND -- OVERVIEW OF THE AGARBATTI INDUSTRY -- PRODUCT AND PROCESS -- ITC'S BUSINESS MODEL -- OUTREACH -- VALUE CHAIN -- IMPACT -- Case Study 14: Operation Mojari Vipin Sharma and Mallika Ahluwalia -- CONCLUSION -- CHAPTER 7: What Do the Case Studies Tell Us? Lessons for the Future -- Glossary.