Cover image for Marketing Research with SAS Enterprise Guide.
Marketing Research with SAS Enterprise Guide.
Title:
Marketing Research with SAS Enterprise Guide.
Author:
Charry, Karine, Professor.
ISBN:
9781409426776
Personal Author:
Physical Description:
1 online resource (317 pages)
Contents:
Cover -- Contents -- Foreword -- Preface -- Author Biographies -- 1 Getting Started with SAS Enterprise Guide -- 1.1. What is SAS Enterprise Guide? -- 1.2. Software Requirements -- 1.3. Touring the Environment -- 1.3.1. Project tree -- 1.3.2. Process flow -- 1.3.3. Server list -- 1.3.4. Help facility -- 1.4. Creating Projects -- 1.4.1. Project definition -- 1.4.2. Creating data sources -- 1.4.3. Adding data sources -- 1.4.4. Storing SAS datasets -- 1.5. Exploring Dataset Characteristics -- 1.6. Dataset Manipulations -- 1.6.1. Filtering data -- 1.6.2. Creating new variables using expressions -- 1.6.3. Recoding variables -- 1.6.4. Sorting data -- 2 Descriptive Analysis -- 2.1. Descriptive Statistics -- 2.2. Distribution Analysis -- 2.2.1. Categorical variables -- 2.2.2. Continuous variables -- 3 Exploratory Factor Analysis -- 4 Cluster Analysis -- 4.1. Hierarchical Clustering -- 4.2. Non-Hierarchical K-means Clustering -- 4.3. Profiling Clusters -- 5 Hypothesis Testing -- 5.1. Parametric Tests -- 5.1.1. One sample t Test -- 5.1.2. t Test for independent samples -- 5.1.3. t Test for paired samples -- 5.1.4. Analysis of Variance (ANOVA) -- 5.1.4.1. One-way ANOVA -- 5.1.4.2. Two-way ANOVA -- 5.1.5. Analysis of Covariance (ANCOVA) -- 5.1.6. ANOVA with repeated measures -- 5.2. Non-Parametric Tests -- 5.2.1. One sample -- 5.2.2. Independent samples -- 5.2.2.1. Two samples -- 5.2.2.2. k samples -- 5.2.3. Dependent samples -- 5.2.3.1. Two samples -- 5.2.3.2. k samples -- 6 Correlations -- 7 Regression Analysis -- 7.1. Linear Regression -- 7.1.1. Multiple regression with continuous variables -- 7.1.2. Multiple regression in the presence of a nominal independent variable (two categories) -- 7.1.3. Multiple Regression in the Presence of a Nominal Independent Variable (more than two categories) -- 7.2. Logistic Regression -- 8 Discriminant Analysis -- Index.
Abstract:
Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.MarketingResearchwithSASEnterpriseGuide.com.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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