Foreword -- Preface -- Acknowledgements -- Abbreviations and acronyms -- Part 1 -- 1 What is Responsible Tourism? -- Tourism -- Sustainable Development: an oxymoron? -- The Tragedy of the Commons -- Krippendorf's legacy -- The development of Responsible Tourism -- Whose responsibility is it? Focusing on outcomes -- The myths about Responsible Tourism -- 2 Responsible Tourism and the UK Marketplace -- Cultures of consumption -- Raising the issue -- Emerging ethical consumers -- The demand for experience and authenticity -- New tourists? -- 3 The Business Case for Responsibility -- Facing up to responsibility -- What of Corporate Social Responsibility? -- The business case -- Opportunities and pitfalls -- 4 Responsible Tourism in Destinations -- Destinations -- What is the purpose of tourism? -- National government perspectives -- Local governance -- Responsible destination marketing -- Part II -- Responsible Tourism in Practice -- 5 Social Responsibility -- Defining social responsibility -- Heritage and authenticity -- Host/guest encounters -- Hedonistic tourism -- Philanthropy and volunteering -- 6 Economic Responsibility -- Oversupply -- All-inclusives -- Community-based tourism -- Poverty reduction through tourism -- Only connect -- 7 Environmental Responsibility -- Greening businesses -- Conservation and ecotourism -- Sustainable tourism certification -- Responsible aviation -- 8 Conclusion -- The ethic of responsibility -- A Responsible Tourism movement? -- What we can do -- The next 10 years -- Index.