The Rhetoric of Soft Power : Public Diplomacy in Global Contexts.
Title:
The Rhetoric of Soft Power : Public Diplomacy in Global Contexts.
Author:
Hayden, Craig.
ISBN:
9780739142608
Personal Author:
Physical Description:
1 online resource (223 pages)
Series:
Lexington Studies in Political Communication
Contents:
Acknowledgments -- Chapter 1: Introduction -- Chapter 2: Evaluating Soft Power -- Chapter 3: Japan: Culture, Pop Culture, and the National Brand -- Chapter 4: Venezuela: Telesur and the Artillery of Ideas -- Chapter 5: China: Cultivating a Global Soft Power -- Chapter 6: The United States of America -- Chapter 7: Conclusion.
Abstract:
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases - Japan, Venezuela, China, and the United States - to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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