Metaphor and Mills : Figurative Language in Business and Economics.
Title:
Metaphor and Mills : Figurative Language in Business and Economics.
Author:
Kristiansen, Gitte.
ISBN:
9783110274585
Personal Author:
Physical Description:
1 online resource (329 pages)
Series:
Applications of Cognitive Linguistics [ACL] ; v.19
Applications of Cognitive Linguistics [ACL]
Contents:
List of contributors -- Metaphor and Mills: Figurative language in business and economics. Introduction -- Section I. Metaphor in economic theory and in economics as an academic discipline -- From barter to coin: Shifting cognitive frames in Classical Greek economy -- Metaphor and economic thought: A historical perspective -- Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors -- Metaphors of the Brazilian Economy from 1964 to 2010 -- Section II. Cultural filters in contrastive studies -- Mandarin translation of English economic metaphors: A cross-linguistic study of conceptually related economic terms -- Translating metaphor in business/economics dictionary articles: What the theory says and what lexicographers should do -- The use of verbal and gestural metaphor in explanations of management theory -- "Bigger, a lot bigger, massively much bigger": A comparative study of hyperbole in business and economics lectures -- Section III. Metaphor in the economy and business in practice -- The perfect storm: An imperfect metaphor -- Framing a bank: Reputation management during financial crises -- Metaphor and knowledge specialization in business management: The case of project management discourse -- Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) -- Subject index -- Author index.
Abstract:
Honorary editor: René Dirven The series Applications of Cognitive Linguistics (ACL) welcomes book proposals from any domain where the theoretical insights developed in Cognitive Linguistics (CL) have been (or could be) fruitfully applied. In the past thirty-five years, the CL movement has articulated a rich and satisfying view of language around a small number of foundational principles. The first one argues that language faculties do not constitute a separate module of cognition, but emerge as specialized uses of more general cognitive abilities. The second principle emphasises the symbolic function of language. The grammar of individual languages (including the lexicon, morphology, and syntax) can be exclusively described as a structured inventory of conventionalized symbolic units. The third principle states that meaning is equated with conceptualization. It is subjective, anthropomorphic, and crucially incorporates humans' experience with their bodies and the world around them. Finally, CL's Usage-Based conception anchors the meaning of linguistic expressions in the rich soil of their social usage. Consequently, usage-related issues such as frequency and entrenchment contribute to their semantic import. Taken together, these principles provide researchers in different academic fields with a powerful theoretical framework for the investigation of linguistic issues in the specific context of their particular disciplines. The primary focus of ACL is to serve as a high level forum for the result of these investigations.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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