
Anime’s Media Mix : Franchising Toys and Characters in Japan.
Title:
Anime’s Media Mix : Franchising Toys and Characters in Japan.
Author:
Steinberg, Marc.
ISBN:
9780816680238
Personal Author:
Physical Description:
1 online resource (336 pages)
Contents:
Cover -- Contents -- Introduction: Rethinking Convergence in Japan -- Part I. Anime Transformations: Tetsuwan Atomu -- 1. Limiting Movement, Inventing Anime -- 2. Candies, Premiums, and Character Merchandising: The Meiji-Atomu Marketing Campaign -- 3. Material Communication and the Mass Media Toy -- Part II. Media Mixes and Character Consumption: Kadokawa Books -- 4. Media Mixes, Media Transformations -- 5. Character, World, Consumption -- Acknowledgments -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z.
Abstract:
Untangles the web of commodity, capitalism, and art that is anime.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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