Cover -- Contents -- Introduction: Rethinking Convergence in Japan -- Part I. Anime Transformations: Tetsuwan Atomu -- 1. Limiting Movement, Inventing Anime -- 2. Candies, Premiums, and Character Merchandising: The Meiji-Atomu Marketing Campaign -- 3. Material Communication and the Mass Media Toy -- Part II. Media Mixes and Character Consumption: Kadokawa Books -- 4. Media Mixes, Media Transformations -- 5. Character, World, Consumption -- Acknowledgments -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z.