Ever since the first scheduled television broadcasts began in the 1930s, newspapers and magazines took quickly to reviewing this revolutionary new medium. The task of television criticism in the public doman intially fell to radio critics and journalists, but the 1950s saw the rise of the dedicated TV critic. These critics, including Peter Black, Philip Pursor and Clive James, played an important part in shaping the public discourse about television. This new book explores the evolution of television criticism in Britain, exploring different types of TV critics and reviewers, the form of their work, and evaluates their importance in our understanding of the way television has become such an integral part of modern culture. It also asks whether, with the birth of new technologies, is the TV critic a dying breed? This is an important contribution to the fields of Journalism and Television Studies, Cultural Studies, and contemporary History. _x000D_ _x000D_ 'This excellent study reveals the little-known story of the taste-makers, commentators and pundits who have evaluated television outside of the specialised world of academic writing. The book charts the shifts in journalism and reviewing from the beginnings of television criticism when a new discourse had to be invented to deal with the emerging medium, into developed commentary about television by figures such as Raymond Williams, Dennis Potter and Clive James. Feature columnists and specialist television critics are now facing the new challenges posed by online viewer comment, blogging and virtually instant response to programmes. Rixon's book takes the reader through this cultural history with assurance and insight....'_x000D_ Jonathan Bignell, Professor of Television and Film, University of Reading.