Title Page -- Dedication -- Foreword -- Introduction -- CHAPTER ONE - ARMCHAIR QUARTERBACKS NEVER SCORE TOUCHDOWNS -- THE FIGHTING POETS SOCIETY -- CALLING SHULA, SNUBBING JOEPA -- A CAUTIONARY TALE -- MR. JEFFERSON'S QUARTERBACK -- A "SPORTSMAN'S SENSIBILITY" -- HAIL TO THE REDSKINS, HAIL TO THE CHIEF -- CHAPTER TWO - A TIE IS LIKE KISSING YOUR SISTER -- THE BIG DECISION -- "TIE ONE FOR THE GIPPER" -- BOMBS BURSTING IN AIR -- HATING TIES, BUT LOVING EQUALITY -- A LEVEL PLAYING FIELD -- WHY MOST COACHES VOTE REPUBLICAN -- CHAPTER THREE - WHAT GETS MEASURED GETS BETTER -- "THAT ROAST BEEF IS A LOSER" -- THE IMPORTANCE OF OBJECTIVE SCOREKEEPING -- MOST IMPROVED IS OFTEN MOST OUTSTANDING -- MERIT MATTERS -- THE WISDOM OF RECRUITING VETERANS -- THE SPECIAL JOYS OF DOING HARD THINGS -- CHAPTER FOUR - DEFENSE WINS CHAMPIONSHIPS -- THE RUN-AND-GUN OFFENSE -- PEACE THROUGH STRENGTH -- NO OFFENSE TO THE OFFENSE -- CREATING OPPORTUNITIES FOR GOOD -- CHAPTER FIVE - NO ONE PAYS TO SEE THE OFFICIALS OFFICIATE -- ANOTHER BIZARRE PENALTY, ANOTHER BREAK FOR BYU -- NEEDLESSLY OFFICIOUS -- MAKE-UP CALLS -- STIFLING "FLOW" -- YOUR ATTITUDE DETERMINES YOUR ALTITUDE -- CHAPTER SIX - NEVER PUNT ON FIRST DOWN -- BRUCE FAKES OUT BOWDEN'S TEAM -- AN ADMISSION OF FAILURE -- THE FUTURE IS NOW -- REAGAN'S TWO . . . AND ONE -- PUNTING ON ENERGY -- A WINNING ENERGY GAME PLAN -- BLOCK THAT KICK -- DEFEND, FEED, AND FUEL -- CHAPTER SEVEN - THERE'S NO PLACE LIKE HOME -- "MY BABY WAVES THE HOMER HANKY" -- "DÉJÀ VU ALL OVER AGAIN" -- THE GAME PLAN -- LABORATORIES OF DEMOCRACY -- LEARNING FROM EXPERIENCE -- CHAPTER EIGHT - WHEN UMPIRES CAN'T BE TRUSTED, EVERYONE LOSES -- COLD WAR BASKETBALL -- FROM VERY SHADY TO THOROUGHLY CORRUPT -- WHEN WRIGHT WAS WRONG -- SLINGIN' SAMMY'S SILLY SAFETY -- WEARING TEAM COLORS UNDER THEIR ROBES -- CALLING BALLS AND STRIKES.

CHAPTER NINE - A LOCKER ROOM DIVIDED AGAINST ITSELF CANNOT SURVIVE -- "LIKE PLAYING YOUR BROTHER" -- THE SMART CREDIT -- LOCKER ROOM DIVISIONS -- "KILMERESQUE" GUSTO -- KEEP FIGHTING -- "THE MAN IN THE ARENA" -- AFTERWORD BY -- Acknowledgements -- APPENDIX A - KEEP FIGHTING -- APPENDIX B - CONSISTENCY -- INDEX -- Copyright Page.