Share This : The Social Media Handbook for PR Professionals.
Title:
Share This : The Social Media Handbook for PR Professionals.
Author:
Relations), CIPR (Chartered Institute of Public.
ISBN:
9781118404850
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (261 pages)
Contents:
SHARE THIS -- CONTENTS -- LIST OF CONTRIBUTORS -- FOREWORD -- INTRODUCTION -- Part I: Changing Media, Changing PR -- Chapter 1: AN INTRODUCTION TO SOCIAL NETWORKS -- Part II: Planning -- Chapter 2: KICK-START YOUR SOCIAL MEDIA STRATEGY -- Chapter 3: WHAT HAS GOOGLE EVER DONE FOR PR? -- Chapter 4: INTEGRATING TRADITIONAL AND SOCIAL MEDIA -- Chapter 5: SOCIAL MEDIA GUIDELINES: CREATING FREEDOM WITHIN A FRAMEWORK -- Chapter 6: OPEN COMMUNICATION: PSYCHOLOGY, ETHICS AND ETIQUETTE -- Part III: Networks -- Chapter 7: FACEBOOK: A WAY TO ENGAGE WITH YOUR AUDIENCES -- Chapter 8: TWITTER: THE UNSTOPPABLE RISE OF MICROBLOGGING -- Chapter 9: LINKEDIN: SOCIAL NETWORKING FOR PROFESSIONALS -- Chapter 10: GOOGLE+: BETTER THAN BUZZ? -- Chapter 11: THE BUSINESS OF BLOGGING -- Part IV: Online Media Relations -- Chapter 12: MODERN MEDIA RELATIONS AND SOCIAL MEDIA NEWSROOMS -- Chapter 13: BRANDS AS MEDIA -- Chapter 14: THE FUTURE OF BROADCAST -- Chapter 15: MEDIA RELATIONS MODERNISED -- Chapter 16: PITCHING USING SOCIAL MEDIA -- Part V: Monitoring and Measurement -- Chapter 17: REAL-TIME PUBLIC RELATIONS -- Chapter 18: SOCIAL MEDIA MONITORING -- Chapter 19: MEASURING SOCIAL MEDIA -- Part VI: Skills -- Chapter 20: SKILLING UP FOR THE FUTURE -- Chapter 21: THE FUTURE OF PR EDUCATION -- Part VII: Industry Change -- Chapter 22: EMPLOYEE ENGAGEMENT: HOW SOCIAL MEDIA ARE CHANGING INTERNAL COMMUNICATION -- Chapter 23: BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS -- Chapter 24: MODERNISING PUBLIC AFFAIRS FOR THE DIGITAL AGE -- Chapter 25: SOCIAL MEDIA AND THE THIRD SECTOR -- Part VIII: The Future -- Chapter 26: HERE COMES WEB 3.0 AND THE INTERNET OF THINGS -- INDEX -- EULA.
Abstract:
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It's a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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