Front Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Introduction -- 1: Life in Search of Readers: The Quinto Sol Generation and the Creation of a Chicano/a Readership -- 2: Characters as Readers and as Writers: A Metaliterary Reflection on the Reading Process -- 3: (En)gendering the Reader: Chicana Literature and Its Implied Audience -- 4: Querido Reader: Linguistic and Marketing Strategies for Addressing a Multicultural Readership -- 5: Reading (in) the Past: Textual Recovery and the History of (Reading) Chicano/a Literature -- Notes -- Works Cited -- Index of Names -- Index -- Back Cover.