Cover -- Title Page -- Copyright -- Contents -- List of Figures and Tables -- Introduction -- Chapter 1 Pursue and Leverage Inflection Points -- Four Targets for Innovation Strategy -- Growing Your Base -- Getting a Bigger Buy -- Improving Loyalty -- Increasing Market Prominence -- Inflection Points Defined -- Negative Inflection Points -- Positive Inflection Points -- Using Inflection Points to Create Success -- Three Inflection Point Tactics -- The Turnaround -- Seeing Around the Curve -- Success Rules -- Chapter 2 Build Innovation Capacity -- Three Forces That Jeopardize Innovation -- Operational Pressures -- Innovation Stress -- Changing Market Forces -- The Innovation Foundation -- Leadership -- Talent -- Idea Management -- A Sturdy Foundation Supports Success -- Success Rules -- Chapter 3 Collect Intelligence -- The Three Areas of Focus for Intelligence -- Customers -- Market Conditions -- Organizational Capabilities -- The Eight Steps of an Intelligence Effort -- Step 1. Define Scope -- Step 2. Determine Goals -- Step 3. Consult Data Sources, News Media, and Trend Experts -- Step 4. Conduct Interviews with Key Stakeholder Groups -- Step 5. Secret Shopping -- Step 6. Iteratively Share Results and Receive Direction -- Step 7. Due Diligence for Controversial, High-Value, and High-Risk Issues -- Step 8. Format and Present Results for Maximum Impact -- Use an External Provider for Intelligence -- Six Guidelines for Working with an Intelligence Agent -- The Eight Elements of an Intelligence Contract -- Success Rules -- Chapter 4 Shift Perspective -- Working the Angles -- Pivoting for Success -- Change Your Assumptions -- Four Techniques for Shifting Perspective -- Isolate and Examine the Steps in Your Value Chain -- Become Your Competition -- Seek Out and Highlight Weak Spots -- Look to Creative Deviants -- A New Way of Seeing -- Success Rules.

Chapter 5 Exploit Disruption -- The Four Forces of Disruption -- Customers Are Facing Challenges -- Industries Are Upending -- Competition Is Fierce -- New Business Models Are Proliferating -- Turn Turmoil to Advantage -- When Customers Are Facing Challenges . . . -- When Industries Are Upending . . . -- When Competition Is Fierce . . . -- When New Business Models Are Emerging . . . -- The Opportunity Window -- Build Flexibility and Responsiveness -- Build a Customer-Value Mind-set -- Scan for Trouble Brewing-Be Ready -- Simulate Rapid Response Scenarios -- Read and Share Success Stories -- Make Responsiveness a Leadership Competency -- Value Assessments -- Value Assessment Process -- Value Assessment Protocol -- Stage 2 Value Assessment -- Stage 2 Value Assessment -- Understand Disruption to Exploit It -- Success Rules -- Chapter 6 Generate Value -- The Innovation Profit Cycle -- The Facets of Value -- The Three Types of Added Value -- More Value -- Better Value -- New Value -- Value Objects and Value Drivers -- Questions to Identify Value Drivers -- The ValueGram -- Creating New Value -- Seven Sources of New Value -- The Subjective Nature of Value -- Success Rules -- Chapter 7 Drive Innovation Uptake -- The Four Thresholds of Engagement -- Attention -- Investigation -- Experimentation -- Identification -- Create a Shared Stake in Success -- Four Techniques for Creating a Shared Stake in Success -- Involving Customers -- Build Presence Through Value Pulses -- Ten Ways to Create Value Pulses -- Accelerate Growth through Value Surges -- Two Ways to Create Value Surges -- Scale Offerings with Value Webs -- Four Ways to Create Value Webs -- Success Rules -- Appendix A Sample Business Intelligence Contract -- Situational Summary -- Objective -- Measures of Success -- Value to the Organization -- Methodology and Time Line -- Joint Accountabilities.

Terms and Conditions -- Acceptance -- Appendix B High-Level Outline of a Typical Business Plan -- Appendix C Simplified Business Plan Financial Model -- Notes -- Acknowledgments -- About the Author -- Index.