Title Page -- Copyright Information -- About the Author -- Contents -- Chapter 1 -- Tweaks We've Made to the Digital Branch -- Use and Engagement on the Digital Branch -- How We Operate the Digital Branch -- Statistics -- Social Media -- What's Next -- Note -- Chapter 2 -- WordPress -- Other Big Fixes -- Redesign Cleanup -- Our First Tweak: The My Account Link -- Cleanup Work -- Other Small Tweaks -- Small Design Changes -- Social Media Changes -- Notes -- Chapter 3 -- Are People Reading Our Blogs? -- Do Our Users Interact Online? -- Constant Page Review -- Note -- Chapter 4 -- Teams: Who's in Charge of the Digital Branch? -- Meetings -- Digital Branch Goals -- Chapter 5 -- Why Are Statistics So Important? -- What We Track -- Tools for Tracking Statistics -- Notes -- Chapter 6 -- And Why Should We Do This? -- Social Media Tools to Use -- Goals -- What's Working? -- Best Practices -- Notes -- Chapter 7 -- Who Knows? -- Website Innovation -- Mobile Innovation -- Community Innovation -- Resources on Web Design Trends for 2012 -- Notes.