Selling James Bond : Product Placement in the James Bond Films.
Title:
Selling James Bond : Product Placement in the James Bond Films.
Author:
Nitins, Tanya.
ISBN:
9781443833219
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (168 pages)
Contents:
TABLE OF CONTENTS -- LIST OF IMAGES -- LIST OF GRAPHS -- FOREWORD -- ACKNOWLEDGEMENTS -- INTRODUCTION -- CHAPTER ONE -- CHAPTER TWO -- CHAPTER THREE -- CHAPTER FOUR -- CHAPTER FIVE -- CHAPTER SIX -- CHAPTER SEVEN -- CHAPTER EIGHT -- CHAPTER NINE -- BIBLIOGRAPHY -- INDEX.
Abstract:
The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of pro.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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