New Business in India : The 21st Century Opportunity.
Title:
New Business in India : The 21st Century Opportunity.
ISBN:
9789812790446
Physical Description:
1 online resource (246 pages)
Series:
World Scientific Series on 21st Century Business ; v.1
World Scientific Series on 21st Century Business
Contents:
CONTENTS -- Acknowledgements -- Preface India - The 21st Century Opportunity and Why You Should be Part of It! -- Chapter 1 India Now -- Hidden Benefits and Hidden Costs -- Overview -- Hidden Costs -- Hidden Benefits -- Finally -- Chapter 2 Why India? -- Chapter 3 Understanding Indians and Indian Business -- Chapter 4 The Domestic Market -- The Siege -- Chapter 5 Which Products, Services and Sectors - And Why -- Chapter 6 Barriers to Entry and How to Overcome Them -- Chapter 7 Creating the Business Case and the Business Plan -- Chapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It Yourself -- Chapter 9 Sales and Marketing in India -- Chapter 10 Staffing in India and Global Talent Management -- Chapter 11 Turning these Insights into Real Business Advantage -- Chapter 12 India Tomorrow -- List of Websites and Resources -- Index.
Abstract:
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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