Contents -- Preface -- Acknowledgments -- About the Authors -- Chapter 1 What Makes Products Great? -- What is design-inspired innovation? How does it lead to competitive advantage? -- What strategies encourage design-inspired innovation? -- Why is simplicity key to achieving customer delight? -- How is the innovation process changing? -- What is to follow? -- Chapter 2 Creating Design Classics -- The design classic -- Platform design classics -- Making a strong design statement -- Apple's iPod -- The challenge for the future -- Chapter 3 Integrating Function and Design -- What is "design"? What is research and development? -- The growth of outside design services -- Clustering of firms -- Chapter 4 Managing the Design Process -- An ideal design -- Architecture and modularity -- Transparent interfaces -- Open standards and open source innovation -- The design and innovation system in Boston -- Synthesis and integration -- Chapter 5 The Work of Designers -- Design firms' operations and processes -- Design avenues to innovation -- Some lessons -- Chapter 6 Design-Inspired Innovation and the Design Discourse -- Design as innovation of meanings -- Giving meaning to design -- Pursuing design-inspired innovation -- The design discourse -- The design discourse in the Milan system -- Involving designers as brokers of languages -- Chapter 7 Broadening Human Possibilities Through Design -- The wheelchair as an extension of body and mind -- Lead users as innovators -- An innovative mobility device -- The making of meaning and meaningful products -- Broadening possibilities through design -- Chapter 8 Design - Vision and Visualizing -- Why design now? -- Visual versus verbal -- Numbers versus stories -- Communicating through sketching -- Provocation -- Visualization -- Playing with real objects and analogs -- Deep simplicity?.

Appendix A Interview Questions for Designers and Design Firms -- Appendix B From Sketch to Product -- Bibliography -- Name Index -- Subject Index.