Design Thinking for Strategic Innovation -- Copyright -- Contents -- Acknowldgments -- Forword -- Scene 01: There's No More Business As Usual -- The Butterfly Effect and Long-Range Planning -- Applied Design Thinking Is Strategic Innovation -- Time to Think beyond Crisis Mode -- Changing Management Paradigms -- Scene 02: What Is Design Thinking, Really? -- Is Design Thinking a Science or an Art? -- Design Thinking Has Been Oversimplified -- Scene 03: Applied Design Thinking in Business and Strategy -- Design Thinking to the Rescue -- We've Lost Touch with What's around Us -- Every Future Business Leader Needs to Be a Good Design Thinker -- The 10 Design Thinking Principles That Redefine Business Management -- 01 Design Thinking Is Action - Oriented -- 02 Design Thinking Is Comfortable with Change -- 03 Design Thinking Is Human - Centric - -- 04 Design Thinking Integrates Foresight -- 05 Design Thinking Is a Dynamic Constructive Process -- 06 Design Thinking Promotes EMpathy -- 07 Design Thinking Reduces Risks -- 08 Design Thinking Can Create Meaning -- 09 Design Thinking Can Bring Enterprise Creativity to Next Level -- 10 Design Thinking Is The New Competitive Logic of Business Strategy -- Scene 04: Introducing the Design Thinking MBA -- Business Challenge 01: Growth -- Growth Needs a Strategy, and Every Strategy Needs a Story -- Design Thinking Approach 01: Storytelling -- Building Empathy and Empowering Transformation -- Business Challenge 02: Predictability -- Design Thinking Approach 02: Strategic Foresight -- Why Does Business Need Strategic Foresight? -- Design Thinking and Strategic Foresight? -- What Are Weak Signals? -- Business Challenge 03: Change -- Design Thinking Approach 03: Sense making -- From Sensing to Sense Making -- Business Challenge 04: Maintaining Relevance -- Design Thinking Approach 04: Value Redefinition.

Business Challenge 05: Extreme Competition -- Design Thinking Approach 05: Experience Design -- Understanding the Four Key Dimensions of Experience Design -- Business Challenge 06: Standardization -- Design Thinking Approach 06: Humanization -- Humanization From and Within Culture -- Humanizing Through Language -- Business Challenge 07: Creative Culture -- Design Thinking Approach 07: Rapid Prototyping -- The Benefits of Prototyping in Business Design -- Building, Fostering, and Embedding Creative Confidence -- Business Challenge 08: Strategy and Organization -- Design Thinking Approach 08: Business Model Design -- The Functions and Overcomplexity of Business Models -- What's the Difference Between Business Model and Business Strategy? -- Business Model Versus Business Strategy -- Business Model Design Framework -- Starting with the Concept Metaphor -- Scene 05: Hiring Design Thinkers Is Not Enough -- We Need to Create Design Thinking Companies -- About the Author -- Photo Credits -- Index.